Are you interested in pursuing a career in digital marketing? Perhaps you’re wondering where to start?
I firmly believe that great marketers have the power to persuade others and distill complicated information into more simple, actionable copy. More importantly, digital marketers need to be able to “just figure it out” by themselves most of the time.
I also think that SEO is a skill that many different types of marketers need to understand even if they don’t have an SEO job title, and the 2016 Digital Marketing job and salary research by Conductor confirms this hunch:
“Instead of SEO as a job skill held by a single marketer on a team, SEO is becoming a needed skill for a diverse set of professionals across the organization.”
In fact, we know that SEO as a skill is the #4 on the hottest list of skills that people get hired for via LinkedIn.
Eventhough digital marketing jobs are in high demand, there’s a skill gap and employers often struggle to find qualified talent. I experienced these challenges while hiring team members in my previous roles.
This is especially the case when hiring marketers that have technical and analytical skills. Moz’s 2015 State of the Inbound Marketing Economy study highlights that I wasn’t the only hiring manager with this problem:
“According to an article in The Guardian, ‘Companies will increasingly look for rounded individuals who can combine analytical rigor with the ability to apply this knowledge in a practical and creative context.’ Being both detail-oriented and a big picture thinker is also a sought-after combination of attributes.
In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles. Wanted Analytics recently found that one of the biggest national talent shortages is for marketing manager roles, with only two available candidates per job opening.”
If you’re either new to the job market or looking to transition your career, digital marketing might be for you. It certainly has a good work/life balance as the lastest Glassdoor survey illustrates.
Do you think you have what it takes to get started in digital marketing?
If you’re curious as to why and how I ended up in digital marketing, or what skills I think you need to succeed in the industry, I encourage you to listen to my interview on the Authentic Careers Podcast.
You can also listen to the interview directly here:
Need to brush up your SEO skills or looking for an SEO crash course so that you can feel like you have a solid foundation on one of LinkedIn’s hottest skills?
Then sign up now for my SEO Bootcamp course. My formula has launched 16 young people’s careers in the industry, and you’ll get direct coaching for me as you dive into the material.