Over 40 videos with detailed instructions
The materials will cover all of the SEO essential information that you'll need to get started with your first SEO project.
Dozens of downloadable checklists and guides
Get access to dozens of tracking document and checklist you might need to get started with SEO.
Open office hours on Friday
To make sure you understand all of the information provided, students can sign up for weekly Friday office hours to get your questions answered.
Private Class Forum
All student have access to a private class forum to share ideas and get direct instructor feedback.
Voice SEO
Coming soon!
Link Building Tactics
Coming soon!
Video Topics Include:
Just some of the topics included in the SEO Bootcamp:
SEO Overview
This is where we are going to introduce SEO by giving you a 500-foot view of all of the factors that go into making sure your content appears in Google search for you (or your client’s) target audience.
Keyword Research
Do you know what keywords your audience is using to find services like yours? This module introduces you to a detailed process and teaches you how to pick keywords that will position you well for ranking and increasing organic traffic.
Applying the Keywords and Writing Online Copy
You will learn how to apply your keyword research in a way that works for search engines and your target audience.
Measuring your SEO Content Success
You’ll learn how to measure the ROI of your content optimization work.
Technical SEO
Perfect for marketers with over 20 videos focusing on the tools that Katherine uses to conduct technical SEO audits and to troubleshoot technical SEO issues. Once completed, you should be able to conduct your first SEO technical audit and be able to provide SEO technical recommendations.
Ready to get started?
Join an exclusive group of individuals and companies that have benefitted from Katherine's training:
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"I learned almost everything I know about SEO and Analytics from Katherine. Katherine knows what's trending, what's changed, what works and what doesn't, and what the SEO community is talking about at any given time, making her an invaluable resource."
Ryan Thornton, Partner Marketing Manager, Entertainment at Facebook I was extremely fortunate to work under Katherine at my first job in digital strategy. An insightful strategist, Katherine ensured that our team implemented the most cutting-edge technologies on behalf of our clients, and that our strategy always had a clearly-defined goal. Learning how to establish and track relevant metrics has served me well and helped me launch my own successful career in the industry. I still lean on Katherine to keep me up-to-date on industry trends and am lucky to have worked under an innovator like her.
David Riva, Senior Account Manager, Google
Access to 5.5 hours SEO Bootcamp lessons
Dozens of templates and downloads to get you started
New lessons as they become available
Access to private class forum
15-day money-back guarantee
Everything in Basic and Premium Membership
Weekly one-hour coaching calls to review your strategy and answer questions
FAQs
Who is the course for?
Anyone who is new to SEO - either just out of school or in the middle of the marketing career. If you've suddenly had SEO "dropped" on your lap, I've been in your shoes and I can help you build the confidence to run an SEO strategy that will impress your boss. If you're new to the digital marketing world, welcome! I've helped dozens of just out of college folks pick up the skills needed to launch their careers in digital marketing.
How long will the course take to complete?
The course is self-paced and usually, takes 4.5 hours to complete.
How long do I have access to the course?
Every student has access to the materials (including any updated guides and tips) for a monthly subscription. Based on the course materials, most students should be able to complete the course within 4.5 hours.
Can I view the course videos from my mobile device? Yes, the course is iPhone, iPad and Android accessible.
What if I need help as I work through the course? I keep my Fridays open for office hours with students - you can book 15 minutes on a Friday at any point or email me with questions as you go.
What is your refund policy? I would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and I will give you a full refund.
What will I be able to do at the end of this course? Benchmark your site's performance and understand what areas you'll need to work on to improve your site's organic visibility. You'll also know how to communicate that to your boss or interviewer.
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"Whether you’re first learning the basics or need a brush up on what’s relevant now, you can rely on the fact that Katherine knows what matters, what doesn’t and why. From beginners to people mid-career - there’s always something you can learn from her. My team has thoroughly benefitted from their training and we’re making great strides for our customers. If you want practical, actionable, engaging training, look no further."
Virginia Case, former Managing Director, Net Strategies I worked with Katherine when she was at Ketchum leading the digital strategy behind our “Putting the I in Health IT” campaign, and training ONC staff on SEO, social media, and web analytics. Attending Katherine’s Google Analytics trainings were enjoyable and extremely useful as I was getting my feet wet in how Google Analytics works and how to use the data to adjust ONC’s digital strategy. Her enthusiasm for using data to make marketing decisions is infectious and I hope to work with her again in the future.
Peter Keesey, Program Analyst Digital Analytics Lead at US Department of Health and Human Services
Ready to get started?
Gain a solid foundation in SEO
Whether you are new to digital marketing or want to add SEO to your toolset.
Gain the confidence to apply for an SEO job
If you are looking to pivot your career, these materials will help you do that.
Establish an SEO freelancing side gig
The material you learn in this course will give you the confidence to start implementing those skills immediately - for yourself or other clients.