• Over 50 videos with detailed instructions

    The materials will cover all of the SEO essential information that you'll need to get started with your first SEO project.

  • Dozens of downloadable checklists and guides

    Get access to dozens of tracking document and checklist you might need to get started with SEO.

  • Open office hours on Friday

    To make sure you understand all of the information provided, students can sign up for weekly Friday office hours to get your questions answered.

  • Private Class Forum

    All student have access to a private class forum to share ideas and get direct instructor feedback.

  • Video Topics Include:

    SEO Overview

    This is where we are going to introduce SEO by giving you a 500-foot view of all of the factors that go into making sure your content appears in Google search for you (or your client’s) target audience.

    Keyword Research

    Do you know what keywords your audience is using to find services like yours? This module introduces you to a detailed process and teaches you how to pick keywords that will position you well for ranking and increasing organic traffic.

    Applying the Keywords and Writing Online Copy

    You will learn how to apply your keyword research in a way that works for search engines and your target audience.

    Measuring your SEO Content Success

    You’ll learn how to measure the ROI of your content optimization work.

    Link Building Tactics (not yet launched)

    Technical SEO (not yet launched)

    SEO Measurement (not yet launched)

Ready to get started?

Join an exclusive group of individuals and companies that have benefitted from Katherine's training:

Katherine Watier Ong's training clients

Sign up for the course today.
  • Ryan Thornton, Digital Marketing Director, Sony Music Entertainment
    "I learned almost everything I know about SEO and Analytics from Katherine. Katherine knows what's trending, what's changed, what works and what doesn't, and what the SEO community is talking about at any given time, making her an invaluable resource."
    Ryan Thornton, Digital Marketing Director, Sony Music Entertainment
  • I was extremely fortunate to work under Katherine at my first job in digital strategy. An insightful strategist, Katherine ensured that our team implemented the most cutting-edge technologies on behalf of our clients, and that our strategy always had a clearly-defined goal. Learning how to establish and track relevant metrics has served me well and helped me launch my own successful career in the industry. I still lean on Katherine to keep me up-to-date on industry trends and am lucky to have worked under an innovator like her.
    David Riva, Agency Account Strategist, Google

FAQs

Who is the course for?

Anyone who is new to SEO - either just out of school or in the middle of the marketing career. If you've suddenly had SEO "dropped" on your lap, I've been in your shoes and I can help you build the confidence to run an SEO strategy that will impress your boss. If you're new to the digital marketing world, welcome! I've helped dozens of just out of college folks pick up the skills needed to launch their careers in digital marketing. 

How long will the course take to complete?

The course is self-paced and usually, takes three months to complete if you set aside a few hours each week to go through the videos.

How long do I have access to the course?

Every student has access to the materials (including any updated guides and tips) for a monthly subscription. Based on the course materials, most students should be able to complete the course within three months.

 

 

Can I view the course videos from my mobile device? Yes, the course is iPhone, iPad and Android accessible. What if I need help as I work through the course?  I keep my Fridays open for office hours with students - you can book 15 minutes on a Friday at any point. What is your refund policy? I would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and I will give you a full refund. What will I be able to do at the end of this course? Benchmark your site's performance and understand what areas you'll need to work on to improve your site's organic visibility. You'll also know how to communicate that to your boss or interviewer.   

  • Virginia Case, Managing Director, NetStrategies
    "Whether you’re first learning the basics or need a brush up on what’s relevant now, you can rely on the fact that Katherine knows what matters, what doesn’t and why. From beginners to people mid-career - there’s always something you can learn from her. My team has thoroughly benefitted from their training and we’re making great strides for our customers. If you want practical, actionable, engaging training, look no further."
    Virginia Case, Managing Director, NetStrategies
  • I worked with Katherine when she was at Ketchum leading the digital strategy behind our “Putting the I in Health IT” campaign, and training ONC staff on SEO, social media, and web analytics. Attending Katherine’s Google Analytics trainings were enjoyable and extremely useful as I was getting my feet wet in how Google Analytics works and how to use the data to adjust ONC’s digital strategy. Her enthusiasm for using data to make marketing decisions is infectious and I hope to work with her again in the future.
    Peter Keesey, Program Analyst Digital Analytics Lead at US Department of Health and Human Services

Ready to get started?

Gain a solid foundation in SEO

Whether you are new to digital marketing or want to add SEO to your toolset.

Gain the confidence to apply for an SEO job 

If you are looking to pivot your career, these materials will help you do that.

Establish an SEO freelancing side gig

The material you learn in this course will give you the confidence to start implementing those skills immediately - for yourself or other clients.

Create an SEO strategy that will impress your boss

 

I want to enroll