Watier Ong Strategies - Washington, DC Digital Marketing Firm

Your digital marketing consultant

We firmly believe that all strong marketing plans are based on two critical understandings:

Understanding your data
Understanding your target customer

At WO Strategies we help you connect with your online audience.
We are a marketing partner and trainer. We give you and your team the skills necessary to grow your organic traffic.

Our owner, Katherine Watier Ong, has over 25 years of overall integrated communications experience. She has focused the last 14 years on creating digital marketing campaigns for a wide range of industries and clients that have increased traffic, conversions, and online coverage.

Contact us today to learn more about how we can help your organization break through the online noise and connect with your audience.

Schedule a Free Consultation Today

Katherine Watier Ong Headshot

Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies LLC focuses on optimizing its clients’ presence across any platform that has a search ranking algorithm (Google, YouTube, social, voice).

With over 25 years of experience, Katherine loves helping in-house marketers improve their organic traffic results for enterprise-level websites.

She has run digital marketing campaigns for organizations ranging from federal agencies, foreign governments, startups, nonprofits, and Fortune 500 companies focused on G2C, B2B, and B2C audiences.

Her campaigns have had an impact. She’s lost sites due to too much traffic (to EWG.org for 4 days, but still 1.2 million visits up from 300K), helped NYer’s get registered on the NY Heath Exchange, pivoted search query volume toward electronic health records for HealthIT.gov, and helped Cancer.gov grow from 1.5 million to nearly 5 million searches/mo. She has a BA in social psychology from Hampshire College and an MA in Tech Marketing and Business from Georgetown where she conducted the first study of consumer adoption of wearable computers.

Core Values

Katherine started her own company because she wanted to live her core values. These include:

Transparency — to clients and their audience
Empathy — for the client’s challenges and for the target audience
Passion — for learning and teaching online marketing
Inquisitiveness – for finding the insights that can drive real results

Send a note today to learn more about how WO Strategies can focus your organization’s digital marketing strategy and more effectively connect you with your online audience.

Services

Some of what Watier Ong Strategies can help you with:

SEO: audits, strategy, implementation, training, and coaching – includes optimization of image, video, and voice assets
Organic traffic loss investigation
Analytics: assessment and implementation
Paid promotion: PPC, display, remarketing, social, YouTube advertising
Social Media marketing: metrics assessment, brand voice creation, overall brand strategy, social media customer service strategy
Wikipedia management
Voice Search Strategy and Implementation
Digital marketing team support: recruiting, training, assessment and process implementation

Schedule a Free Consultation Today

Training

Over her career, Katherine has trained clients on the following online marketing topics:

How to conduct an SEO audit or do online competitive assessments
How to do keyword research
How to write for search and online reading
Link building and online relationship management strategies
Social Media marketing strategies for link building and brand building
Social media platform “how to’s” for Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, Desk.com and Hootsuite.
Social media customer service implementation and execution strategies.
Local SEO
International SEO
Web analytics strategy and implementation
Technical SEO

Her SEO Bootcamp is accepting registrations!

Some of Katherine’s online marketing training clients include:

National Cancer Institute (NCI)
HHS Office of the National Coordinator
INK Communications
Creative Drive
The Story Exchange
Legends of Learning
RollCall.com
WATT Global Media
Razoo
Propecta
NetStrategies
Ketchum staff & clients (National Honey Board, NY State of Health, Toshiba Medical Services, Express Scripts, Cleveland Clinic, FedEx, and others).
Westat
GHI International
Environmental Working Group
Independent Insurance Agent and Brokers of America
International Food Information Council
Cystic Fibrosis Foundation
Joy of Motion Dance Centers
Volunteer Alexandria and Leadership Alexandria
TechLiterate

Here’s what her students have said about Katherine’s digital marketing training classes:

Whether you’re first learning the basics or need a brush up on what’s relevant now, you can rely on the fact that Katherine knows what matters, what doesn’t and why. From beginners to people mid-career – there’s always something you can learn from her. My team has thoroughly benefitted from their training and we’re making great strides for our customers. If you want practical, actionable, engaging training, look no further.
– Virginia Case, former Managing Director, NetStrategies

Thanks for the Social Media Training. You have no idea how helpful it was for our Foundation. You have been a light for us who were in the darkness on Social Media.
– Rev. Jean-Claude Atusameso, President, JATUKIK PROVIDENCE FOUNDATION

I wanted to share with you that your workshop was the best that I attended at the conference (National Conference on Volunteering and Service). I especially appreciated the presentation of different levels of investment in SEO activities based upon how much time individuals have available.
– Marta Bortner, California Volunteers

Thank you so much, Katherine. Yours was the most relevant and useful webinar that I have participated in recent history. Thanks again!
– Sarah W. Catoe, Hands On Asheville-Buncombe

Your knowledge is invaluable to us and I am so very grateful to you for sharing your expertise with us. We’ll be checking your blog as we update our own online marketing…and I’m sure we will be asking for help in the future! You are the BEST, Katherine. Thank you. Thank you. Thank you!
– Ann Wilson, Director of Operations, Joy of Motion Dance Center

Katherine has also spoken at the following events about how to increase your brand’s online presence:

VOICE Global Livestream Summit | Modev | June 2020
Search & Content Summit | May 2020
VOICE Summit | 2019
VOICE Summit | 2018
Online Marketing Summit San Diego | 2013
Search Engine Strategies Chicago | 2012
EXL Pharma Conference | 2012
DC Digital Capital Week | 2011
HHS ONC’s Annual Conference | 2010 & 2011
PRSA Nonprofit day | 2010
Public Relations Society of America DC Nonprofit Day | 2010
American Marketing Association | 2009
Northwest Network Conference | 2008
Salsa Democracy in Action User Conference | 2008
Delaware Volunteerism Conference | 2008
National Conference on Volunteering and Service | 2007
National Conference on Volunteering and Service | 2005 & 2006
NTEN Conference | 2006
American Marketing Association’s DC brown bag series
FL Governor’s Hurricane Conference | 2006

Contact Katherine Ong today about how she can enhance your marketing team’s effectiveness with a custom online marketing training session.

A quick vacation update

Hi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about a week. So you are not going to have any tips for the next week or so. But feel free to remember me … Go to post...
Documenting all stages of your customer journey

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How to get started with SEO competitive audits

Does your client have enough SEO resources on board to compete in their niche? Hello, thanks for listening to SEO tips today. Today I’m going to walk through the process that I undertake to do competitive audits for my clients to give them a better understanding of how they stand on line for … Go to post...
Federal .gov websites cannot rank for anything they want

Federal .gov websites will not rank if they don’t have the expertise. Hello! And thanks for listening to SEO tips today. I have the pleasure of working with high domain authority websites, but that doesn’t mean that they can rank for just anything. I was reminded of this when I saw Google’s … Go to post...
A collection of voice search updates

Let’s catch you up with the latest changes in the voice search world. Hello! And thanks for listening to SEO tips today. Today is going to be a round-up of a few voice search updates. Let’s get started. We are at the 50% of voice searches. We are close to that 50% of searchers will use … Go to post...
Adding transcripts and captions to increase views and listens

Let’s talk about the importance of transcripts and captions. Hello! And thanks for listening to SEO tips today. Today we will talk about how powerful captioning and having transcripts are to increase the views and engagement with your audio and video assets. Providing transcripts and captions … Go to post...
Federal .gov websites need SEO

Do federal .gov websites need SEO? Hello! And thanks for listening to SEO tips today. If you’ve been following my tips for a bit, you might have picked up that I like helping federal (.gov) websites with their SEO. I created the digital marketing plan for HealthIT.gov and supported its organic … Go to post...
Emotions and SEO

Let’s talk about empathy in your online marketing - the fastest way to get more engagement. Hello! And thanks for listening to SEO tips today. I think now more than ever with a global pandemic, your online content needs to take into account your user’s mental state. Are you familiar with how … Go to post...
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How do you diagnose and recover from a Google ranking drop? You might not be able to. Hello! And thanks for listening to SEO tips today. Let me give you some examples. I did a ranking drop analysis for Cancer.gov. It’s a huge domain, huge domain authority and yet it lost … Go to post...
YouTube metrics that you should track

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