We firmly believe that all strong marketing plans are based on two critical understandings:

• Understanding your data
• Understanding your target customer

At WO Strategies we help you connect with your online audience.
We are a marketing partner and trainer. We give you and your team the skills necessary to grow your organic traffic.

Our owner, Katherine Watier Ong, has over 25 years of overall integrated communications experience. She has focused the last 14 years on creating digital marketing campaigns for a wide range of industries and clients that have increased traffic, conversions, and online coverage.

Contact us today to learn more about how we can help your organization break through the online noise and connect with your audience.

WO Strategies is founded by Katherine Watier Ong. For twenty-five years, she has been passionate about creating and implementing strategic integrated marketing plans. She founded Watier Ong Strategies (WO Strategies, LLC) to help in-house marketers develop and implement stronger digital marketing strategies.

For over ten years, her focus has been in the digital marketing strategy world where she worked both in-house and agency with organizations ranging from startup to Fortune 500 companies. Katherine had the distinct pleasure of working with B2B, B2C, nonprofits, and government agencies to improve their standings on the web. That work has left her passionate about helping in-house marketers drive results from their marketing programs by leveraging their marketing data.

She loves helping marketers improve enterprise-level websites within large organizations, or helping search teams increase their results.

Katherine is a self-professed change agent, an “out of the box” thinker, and a passionate digital marketer. She shares that passion in her client engagements and one-on-one personal digital marketing coaching sessions.

She creates campaigns that drive website traffic and conversions for clients, many of which are in-house or agency marketers strapped for resources and time.

Some of these results included:

• Losing 3 websites due to too much traffic. In one case, the campaign drove 1.2 million (up from 300K) to one website in one month.
• Creating and implementing the marketing and sales plan for 1-800-volunteer.org which made it the market leader in under 3 years and increased website traffic by 300%.
• Creating the strategy and leading the team that helped New Yorkers get their health care questions answered via social media for the New York State of Health. This resulted in 40,000 New Yorkers signing up for health insurance during week one – more than any other state exchange.
• Changing search behavior and driving implementation of electronic health records for the US Department of Health and Human Service’s Office of the National Coordinator.

Katherine loves to help clients stay on top of the latest in search & social developments, and help them or their teams thrive as the “rules” change. She’s a technology geek and wrote the first consumer study about the adoption of wearable computers.

She has helped recruit, assess and hire search teams; evaluated digital marketing employee performance, and helped streamline internal digital marketing processes. She has also helped inspire and bring together teams that are critical for digital marketing success.

Katherine would love to help you – whether you’re a more seasoned digital marketer looking for a second opinion, or you just got digital marketing “dropped” on your lap, she is uniquely qualified to help you sort out the most effective strategy for your organization to streamline your operations and grow traffic.

Core Values

Katherine started her own company because she wanted to live her core values. These include:  

• Transparent — to clients and their audience.
• Analytical — Letting the data drive the decisions.
• Empathy — for the client’s challenges and for the target audience.
• Passion  — for using the latest technology for marketing
• Love  — of learning and teaching online marketing 
• Focus  — on providing the best in class work that drives real results

Send her a note today to learn more about how WO Strategies can focus your organization’s digital marketing strategy and more effectively connect you with your online audience.