We firmly believe that all strong marketing plans are based on two critical understandings:
WO Strategies LLC is a boutique organic traffic consultancy specializing in science-based, enterprise sized organizations.
We work together to make sure that your science is found in Google, YouTube and Bing.
Learn more on how your organization can break through the online noise and connect with your audience.
We have worked with the following clients:
“Katherine supported our SEO program at the National Cancer Institute. She led capacity building workshops for content owners and the technical teams, conducted market and competitive analyses and mentored me personally. She is very knowledgeable in SEO strategy and has wonderful interpersonal skills. Definitely recommend to anyone looking for an SEO audit of their digital presence!”
– Yael Nussbacher, Former Senior Digital Marketer & SEO Lead at Publicis Sapient
“Katherine came in and made a series of recommendations that had an immediate impact on the organization’s SEO rankings. Long term, she created a plan and training program that would strengthen the organization’s capacity to develop meaningful content and website evolutions. I would fully recommend hiring Katherine if she is available to work with you!”
– Geoff Livingston, Government Contractor/Project Manager, Digital Marketing Pioneer & Photographer
“Whether you’re first learning the basics or need a brush up on what’s relevant now, you can rely on the fact that Katherine knows what matters, what doesn’t and why. From beginners to people mid-career – there’s always something you can learn from her. My team has thoroughly benefitted from their training and we’re making great strides for our customers. If you want practical, actionable, engaging training, look no further.”
– Virginia Case, Founder and Chief Marketing Fixer at Strategic Tactical Marketing
“I was extremely fortunate to work under Katherine at my first job in digital strategy. An insightful strategist, Katherine ensured that our team implemented the most cutting-edge technologies on behalf of our clients, and that our strategy always had a clearly-defined goal. Learning how to establish and track relevant metrics has served me well and helped me launch my own successful career in the industry. I still lean on Katherine to keep me up-to-date on industry trends and am lucky to have worked under an innovator like her.”
– David Riva, Principal Account Manager, Google
“I worked with Katherine when she was at Ketchum leading the digital strategy behind our “Putting the I in Health IT” campaign, and training ONC staff on SEO, social media, and web analytics. Attending Katherine’s Google Analytics trainings were enjoyable and extremely useful as I was getting my feet wet in how Google Analytics works and how to use the data to adjust ONC’s digital strategy. Her enthusiasm for using data to make marketing decisions is infectious and I hope to work with her again in the future.
– Peter Keesey, Program Analyst, at US Department of Health and Human Services
“I learned almost everything I know about SEO and Analytics from Katherine. Katherine knows what’s trending, what’s changed, what works and what doesn’t, and what the SEO community is talking about at any given time, making her an invaluable resource.”
– Ryan Thornton, Head of Catalog Music at YouTube/Google
“I hired Katherine in 2008 to provide online communications consulting services to the Cystic Fibrosis Foundation. Katherine helped us develop strategies for search engine optimization, enhancing our online presence, developing a social media strategy, and developing a more targeted and behavior-based e-marketing plan. She’s very knowledgeable and good at helping organizations develop new and innovative ways to use technology to advance their missions and increase revenue.”
– Amy DeMaria, SVP, Marketing at Inspire
“Katherine was invaluable in helping me to improve my website to attract far more clients. She had great ideas to tweak my content in ways that improved not only search results but also readability and the results have been fantastic for my business. It is clear to me that she has enormous technical knowledge that goes into understanding what needs to be done for the best search results. And she uses this knowledge to create a totally natural, elegant, and jargon-free website.”
– Dr. R, Licensed Psychologist
“I have absolutely loved working with Katherine as a coach, and it has increased my level of knowledge beyond imagination. Katherine generously shares her knowledge and experience, always backed up with valid sources and material. I now have an individually curated catalogue of resources for continuing my never ending learning as an SEO. Training with Katherine is individualized and completely tailor fitted to my specific needs, and we have always talked about the issues going on in my day-to-day work.”
– Ane Skovsted, Senior SEO Consultant at IMPACT
