Watier Ong Strategies - Washington, DC Digital Marketing Firm

Your digital marketing consultant

We firmly believe that all strong marketing plans are based on two critical understandings:

Understanding your data
Understanding your target customer

At WO Strategies we help you connect with your online audience.
We are a marketing partner and trainer. We give you and your team the skills necessary to grow your organic traffic.

Our owner, Katherine Watier Ong, has over 25 years of overall integrated communications experience. She has focused the last 14 years on creating digital marketing campaigns for a wide range of industries and clients that have increased traffic, conversions, and online coverage.

Learn more about how we can help your organization break through the online noise and connect with your audience.

Schedule a Free Consultation Today

Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies LLC focuses on optimizing its clients’ presence across any platform that has a search ranking algorithm (Google, YouTube, social, voice).

With over 25 years of experience, Katherine loves helping in-house marketers improve their organic traffic results for enterprise-level websites.

She has run digital marketing campaigns for organizations ranging from federal agencies, foreign governments, startups, nonprofits, and Fortune 500 companies focused on G2C, B2B, and B2C audiences.

Her campaigns have had an impact. She’s lost sites due to too much traffic (to EWG.org for 4 days, but still 1.2 million visits up from 300K), helped NYer’s get registered on the NY Heath Exchange, pivoted search query volume toward electronic health records for HealthIT.gov, and helped Cancer.gov grow from 1.5 million to nearly 5 million searches/mo. She has a BA in social psychology from Hampshire College and an MA in Tech Marketing and Business from Georgetown where she conducted the first study of consumer adoption of wearable computers.

Missions

Boutique organic traffic consultancy focused on science-based, enterprise-sized organizations.

We help ensure that your science connects with your online audience. We are an organic traffic marketing partner and trainer to science-based organizations.

We collaborate with you and your team to ensure that you have the skills and strategy necessary to grow your organic traffic, with the goal of getting scientific answers into the hands of your customers.

Core Values

Katherine started her own company because she wanted to live her core values. These include:

Integrity, Honesty, and a bit of New Englander bluntness.
Empathy (for you as an in-house marketer and for your target audience).
Focus on educating your team, your business, and the marketing community at large about how SEO works and can drive results.
Tenacity and collaborative approach to provide the best in class work that drives real results

Send a note today to learn more about how we can focus your organization’s digital marketing strategy and more effectively connect you with your online audience.

Services

Some of what Watier Ong Strategies can help you with:

SEO: audits, strategy, implementation, training, and coaching – includes optimization of image, video, and voice assets
Organic traffic loss investigation
Analytics: assessment and implementation
Paid promotion: PPC, display, remarketing, social, YouTube advertising
Social Media marketing: metrics assessment, brand voice creation, overall brand strategy, social media customer service strategy
Wikipedia management
Voice Search Strategy and Implementation
Digital marketing team support: recruiting, training, assessment and process implementation

Schedule a Free Consultation Today

Training

Over her career, Katherine has trained clients on the following online marketing topics:

How to conduct an SEO audit or do online competitive assessments
How to do keyword research
How to write for search and online reading
Link building and online relationship management strategies
Social Media marketing strategies for link building and brand building
Social media platform “how to’s” for Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, Desk.com and Hootsuite.
Social media customer service implementation and execution strategies.
Local SEO
International SEO
Web analytics strategy and implementation
Technical SEO

Katherine’s SEO Bootcamp is accepting registrations!

Some of Katherine’s online marketing training clients include:

National Cancer Institute (NCI)
HHS Office of the National Coordinator
INK Communications
Creative Drive
The Story Exchange
Legends of Learning
RollCall.com
WATT Global Media
Razoo
Propecta
NetStrategies
Ketchum staff & clients (National Honey Board, NY State of Health, Toshiba Medical Services, Express Scripts, Cleveland Clinic, FedEx, and others).
Westat
GHI International
Environmental Working Group
Independent Insurance Agent and Brokers of America
International Food Information Council
Cystic Fibrosis Foundation
Joy of Motion Dance Centers
Volunteer Alexandria and Leadership Alexandria
TechLiterate

Here’s what her students have said about Katherine’s digital marketing training classes:

Whether you’re first learning the basics or need a brush up on what’s relevant now, you can rely on the fact that Katherine knows what matters, what doesn’t and why. From beginners to people mid-career – there’s always something you can learn from her. My team has thoroughly benefitted from their training and we’re making great strides for our customers. If you want practical, actionable, engaging training, look no further.
– Virginia Case, former Managing Director, NetStrategies

Thanks for the Social Media Training. You have no idea how helpful it was for our Foundation. You have been a light for us who were in the darkness on Social Media.
– Rev. Jean-Claude Atusameso, President, JATUKIK PROVIDENCE FOUNDATION

I wanted to share with you that your workshop was the best that I attended at the conference (National Conference on Volunteering and Service). I especially appreciated the presentation of different levels of investment in SEO activities based upon how much time individuals have available.
– Marta Bortner, California Volunteers

Thank you so much, Katherine. Yours was the most relevant and useful webinar that I have participated in recent history. Thanks again!
– Sarah W. Catoe, Hands On Asheville-Buncombe

Your knowledge is invaluable to us and I am so very grateful to you for sharing your expertise with us. We’ll be checking your blog as we update our own online marketing…and I’m sure we will be asking for help in the future! You are the BEST, Katherine. Thank you. Thank you. Thank you!
– Ann Wilson, Director of Operations, Joy of Motion Dance Center

Katherine has also spoken at the following events about how to increase your brand’s online presence:

VOICE Global Livestream Summit | Modev | 2020
BrightonSEO: Search and Content Summit | 2020
VOICE Summit | 2019
VOICE Summit | 2018
Online Marketing Summit San Diego | 2013
Search Engine Strategies Chicago | 2012
EXL Pharma Conference | 2012
DC Digital Capital Week | 2011
HHS ONC’s Annual Conference | 2010 & 2011
PRSA Nonprofit day | 2010
Public Relations Society of America DC Nonprofit Day | 2010
American Marketing Association | 2009
Northwest Network Conference | 2008
Salsa Democracy in Action User Conference | 2008
Delaware Volunteerism Conference | 2008
National Conference on Volunteering and Service | 2007
National Conference on Volunteering and Service | 2005 & 2006
NTEN Conference | 2006
American Marketing Association’s DC brown bag series
FL Governor’s Hurricane Conference | 2006

Contact Katherine Ong today about how she can enhance your marketing team’s effectiveness with a custom online marketing training session.

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