Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies LLC focuses on optimizing its clients’ presence across any platform that has a search ranking algorithm (Google, YouTube, social, voice). Ultimately WO Strategies focuses on being their clients’ digital marketing training wheels, and as their internal digital marketing processes becomes more mature, many gain the confidence to drive organic traffic success on their own.
Katherine loves helping marketers improve organic traffic results for enterprise-level websites within large federal agencies or science-based organizations.
For over thirteen years, she has run digital marketing in both in-house and agency positions.
She has worked with organizations ranging from federal agencies, foreign governments, startups, nonprofits, and Fortune 500 companies focused on G2C, B2B, B2C audiences.
Over the years, she has created campaigns that drive website traffic and conversions for clients, many of which are in-house or agency marketers strapped for resources and time.
Some of these results included:
- Losing 3 websites due to too much traffic. In one case, the campaign drove 1.2 million (up from 300K) to EWG.org in one month. Creating the strategy and leading the team that helped New Yorkers get their health care questions answered via social media for the NYStateofHealth.NY.gov. This resulted in 40,000 New Yorkers signing up for health insurance during week one – more than any other state exchange.
- Creating the strategy and leading the team that helped New Yorkers get their health care questions answered via social media for the NYStateofHealth.NY.gov. This resulted in 40,000 New Yorkers signing up for health insurance during week one – more than any other state exchange. Changing search behavior and driving implementation of electronic health records for the US Department of Health and Human Services Office of the National Coordinator (HealthIT.gov).
- Changing search behavior and driving implementation of electronic health records for the US Department of Health and Human Services Office of the National Coordinator (HealthIT.gov).Conducting an organic traffic assessment, training, and internal staff hiring and recruiting for Cancer.gov that has lead to nearly 100% traffic growth YOY.
- Conducting an organic traffic assessment, training, and internal staff hiring and recruiting for Cancer.gov that has lead to nearly 100% traffic growth YOY.
She has helped recruit, assess and hire search teams; evaluated digital marketing employee performance, and helped streamline internal digital marketing processes. She has also helped inspire and bring together teams that are critical for digital marketing success.
She has a BA in social psychology from Hampshire College and an MA in Tech Marketing and Business from Georgetown where she conducted the first study of consumer adoption of wearable computers.
Core Values
Katherine started her own company because she wanted to live her core values. These include:
- Transparency — to clients and their audience.
- Empathy — for the client’s challenges and for the target audience.
- Passion — for learning and teaching online marketing
- Inquisitiveness – for finding the insights that can drive real results.
Send her a note today to learn more about how WO Strategies can focus your organization’s digital marketing strategy and more effectively connect you with your online audience.