Here are the people, books, tools, and businesses we recommend all the time in one handy location!
Disclaimer: This page may contain affiliate links as well as super useful free and paid resources to help you grow. as a digital marketer.
Recommended Companies
We often get asked about companies we recommend outside of SEO and here are the ones we often refer people to:
Service Providers in The Washington, DC Area
Marketade – John runs a great shop of smart UX folks and his team is a great partner when one of my clients needs UX clarity.
Beutler Ink – We often get asked who we recommend for Wikipedia editing and coaching projects, and Bills’ team has a great partner on many client projects.
Goldsmith Interactive – Our go-to consultant for Google Analytics, BigQuery, and Google Data Studio projects.
Tools and Softwares That We Love
Content Harmony – SEO-created software that speeds up your content brief process.
Ahrefs – It’s amazing for mapping redirects on enterprise sites because if you use the filters you can get all of the data out of their database. It’s also amazing for figuring out your client’s share of voice if they have a multi-topic website.
BuzzStream – Our preferred link-building database. Katherine raved about it on PR Week and spoke about how she used their tool to create a repeatable system for outreach at SES Chicago. They also have great downloadable resources related to link building strategy like Linking Outside the Box.
Deepcrawl – Prior to moving to Cloud-based crawling with Screaming Frog, this was our go-to for enterprise crawling.
Google BigQuery – A serverless, highly scalable, and cost-effective multicloud data warehouse designed for business agility.
Google Data Studio – Data visualization easily syncs with BigQuery. Check out our starter list of SEO dashboards using Google Data Studio.
Screaming Frog SEO Spider Website Crawler – A website crawler for Windows, macOS and
SEMrush – An online visibility management and content marketing SaaS platform.
Tableau Software – Data visualization focused on business intelligence.
UserTesting – A great way to run user tests from search to see what terms your audience is using to find you AND why they click on specific search results. Here are the results of a test we ran starting from a mobile search.
Zapier – A product that we use to link web applications together and automate our work.
Search Marketing Sites/Blogs
Search Engine Land – Up-to-date news on the search industry and landscape.
Moz – A great 101 how-tos on search marketing.
Annielytics – We love this self-guided Site Audit Checklist that walks you through how to DIY a Tech SEO audit by Annie Cushing.
Search Conference Recommendations
MozCon – We’ve been impressed with the ones I’ve attended – they have top-notch presenters
SearchLove Conference – This event is smaller, but the quality is great and the networking is amazing.
DMO Advanced Search Summit – For SEOs with more years of experience, this conference is packed with takeaways and a great network.
Brighton SEO – A UK-based event, and now that it’s online it’s totally worth attending even if you’re a US-based SEO.
TechSEO Boost – The best technical SEO show around. Free and you can attend remotely.
SEO Templates Checklist – A great SEO Google Data Studio Templates from the SEO community
Books That Katherine Has On Her Marketing Bookshelf
Letting Go of the Words: Writing Web Content that Works by Ginny Redish
The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think by Eli Pariser
The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability by Jessica Bowman
One Million Followers: How I Build a Massive Social Media Following in 30 Days by Brendan Kane
When Search Meets Web Usability (Voices That Matter) by Shari Thurow
Bonus Resources From Our Podcast Guests
We appreciate that you’ve made it this far down the page! So to say “Thank You”, here’s a list of digital marketing resources recommended by SEO experts we interviewed on our Digital Marketing Victories podcast.