Proper implementation of Google Analytics is essential for executing an SEO strategy. Marketers need to be able to see if users coming from organic search leave quickly or if they stay and engage across the site.
Most of the time, Google Analytics (GA) is implemented without modifications, and therefore the data collected is inaccurate. Google Analytics installed “out of the box” always has issues with spam or internal traffic which distorts the averages (especially the bounce rate metric), making accurate analysis impossible.
Concerned that you might have Google Analytics implementation issues?
Our audits ensure that your GA implementation is meeting best practices and is collecting accurate data. We provide you with a detailed report and checklist prioritizing any issues with the tracking implementation. Most of the time we also help you correctly implement GA across your site.
The audit includes a discovery meeting with your staff to suggest measurable goals for the site, and a final call to walk you through the report and clarify our findings within the context of your goals. We also talk about additional recommended adjustments beyond our standard implementation process.
Starting price: $2,000
Note: This does not include the implementation of additional recommended adjustments identified within the Google Analytics audit. Those fixes would be billed at a project rate.
Our standard clean-up will use filters and other built-in features in the admin area of the Google Analytics properties. These often include:
- Excluding referral spam and bot traffic
- Excluding internal traffic
- Setting up raw and test environments
- Setting up filters for easier-to-read title pages
- Customizing Default Channel Groupings and Source/Medium reports to more accurately reflect the source of traffic
- Stripping useless parameters
- Tracking as a goal any form that results in the user landing on a unique thank you page
Contact us if you have concerns about your Google Analytics implementation, or if you want us to do a free Google Analytics check to see if your data is reliable enough to support your SEO strategy.