Watier Ong Strategies

Main Nav

  • Home
  • About
    • Our Results and Case Studies
    • Clients
    • Approach
    • Values
    • Katherine Watier Ong Speaker Info
      • Published Thought Leadership
  • Services
    • Technical SEO Services
    • Traffic Loss Investigation
    • SEO for Associations and Academic Journals
    • Video Optimization
    • Voice Search and Wearable Tech Optimization Services
    • White Label SEO Audit Services
    • Google Analytics Audits
  • Training
    • Member Login
    • SEO Coaching
    • Technical SEO Training
    • SEO Bootcamp Course Registration
    • SEO Bootcamp Course
      • SEO Bootcamp Course questions
  • Testimonials
  • Resources
    • Free Member Resources Opt-in
    • Blog
    • Digital Marketing Resources
    • Digital Marketing How-To Videos
  • Podcasts
    • Daily SEO Tips
    • Digital Marketing Victories
  • Contact
Don’t show this message again.

This website uses cookies

We use cookies to personalize content and functionality, as well as to improve our services. You can read more about how cookies are used to improve the user experience here.

You are here: Home / Podcast Episodes / 411 on Google Analytics 4

411 on Google Analytics 4

November 12, 2020 by Katherine Watier-Ong 1 Comment

https://wostrategies.com/wp-content/uploads/2020/11/411onGoogleAnalytics4.mp3

Google Analytics 4 – Time to Getting Familiar

Hello, and thanks for listening to SEO tips today.

While G4 is an expansion and re-branding of the App + Web Property that was launched last year. It’s now officially released and when you set up new GA accounts, it’s the default option when you set up a new property and Google recommends that you set up both property types in parallel.

Here are the crib notes:

    • This new GA tracking does not track page views and instead is build around an event structure.
    • It’s more like an enterprise analytics tool (Adobe) where you have to set up the dashboard views you want to see (vs them being there by default).
  • It’s a major departure from the current Universal Analytics and will require new training, tracking, and reporting to be successfully implemented.
  • Deeper integration with Google Ads.
  • Tracks users across devices and across web/app.
  • It can automatically alert marketers to data trends based on AI predictions.
  • The new layout is organized around the customer lifecycle.
  • Even tracking (page scrolls and video plays) are tracked without additional code.
  • There are additional options to comply with GDPR and CCPA (delete a user’s data). 
  • You can’t yet filter out your company’s (or consultants) traffic, or track cross-domain.
  • It currently does not have a link with Google Search Console.

If you’re looking for a quick overview of the differences, I would recommend this video.

Thanks for listening. Come back tomorrow for another SEO tip.


Listen to the previous episode: Google now ranking passages and moments

Subscribe and listen on your favorite podcast app

Apple Podcasts  | Google Podcasts  | Spotify  | Spreaker  | iHeartRadio  | Castbox  | Deezer  | Podcast Addict  | Podchaser

Filed Under: Daily SEO Tips

About Katherine Watier-Ong

Katherine is an online marketing instructor, public speaker, and a consultant who has over 20 years of experience in communications strategy and online delivery of communications messages, including thirteen years of SEO, social media, SEM, and web analytics management.

Comments

  1. Sherri Arnaiz says

    November 19, 2020 at 12:08 PM

    Thank you for this!!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search This Website

Topics

Get a Free SEO Consultation

For a free 15-minute consultation schedule a time here

Find Katherine online

  • My Resume
  • Linkedin
  • Twitter
  • Pinterest
  • Facebook
  • Moz.com
  • Quora
  • YouTube
  • Podcast Feed

Subscribe to our YouTube Channel

Recent Posts

  • Why .govs need an SEO strategy
  • Google Analytics 4 – The 411
  • A look back at 2021, and some 2022 optimism.
  • Sharing a Googlebot Persona With Your Developers
  • Featured Snippets Writing Guide

Check out our podcast!

Daily SEO Tips

155 episodes

Digital Marketing Victories

21 episodes

Subscribe to get future blog posts and monthly search updates

Follow Katherine

  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Resources

  • Free list - 200+ AI Tools to Boost Your Marketing Output
  • AI Workflows for SEO

Industry Presence

Find out more about Katherine’s contributions to the digital marketing industry.

Alignable Winner 2023 – Local Business Person of The Year 2023 

Digital Marketing Victories Podcast

  • Listen to my Digital Marketing Victories Podcast

Get a free SEO consultation

For a free consultation call 202-930-1744

Federal Capabilities Statement

Download our federal capabilities statement
Sign up for our monthly newsletter to get updates on all things SEO.

© 2023 Watier Ong (WO) Strategies LLC - A WASHINGTON, DC DIGITAL MARKETING FIRM