Watier Ong Strategies

Main Nav

  • Home
  • About
    • Clients
      • Client Results
      • SEO Client Case Study
    • Approach
    • Values
    • Katherine Watier Ong Speaker Info
      • Published Thought Leadership
  • Services
    • Technical SEO Services
    • Traffic Loss Investigation
    • Monthly SEO Services
    • SEO Coaching
    • Video Optimization
    • Voice Search and Wearable Tech Optimization Services
    • White Label SEO Audit Services
    • Google Analytics Audits
  • Training
    • Member Login
    • Technical SEO Training
    • SEO Bootcamp Course Registration
    • SEO Bootcamp Course
      • SEO Bootcamp Course questions
  • Testimonials
  • Resources
    • Free Member Resources Opt-in
    • Blog
    • Digital Marketing How-To Videos
  • Podcasts
    • Daily SEO Tips
    • Digital Marketing Victories
  • Contact
This website or its third-party tools use cookies which are necessary to its functioning and required to improve your experience. By clicking the consent button, you agree to allow the site to use, collect and/or store cookies.
Please click the consent button to view this website.
I accept
Deny cookies Go Back
Don’t show this message again.

This website uses cookies

We use cookies to personalize content and functionality, as well as to improve our services. You can read more about how cookies are used to improve the user experience here.

You are here: Home / Services / Video Optimization

Video Optimization

You invest a lot in your video content. 

Is it getting viewed and delivering results for your brand?

Most brands can make their video investment work harder for them by developing a video SEO strategy from the onset – helping them appear more effectively in both Google and YouTube. 

Our Brand + Audience Focused Approach:

We recommend the first step toward increasing your video discovery, views, and engagement is to understand what types of content, channel engagement, and optimization you would need to grow and maintain your YouTube and Google video viewing audience.

We also help you find what space you can “own” as a brand.

We would do this via a discovery session with your team, evaluate your current YouTube channel, video production process, video publishing, and promotion, and review your existing brand and audience research (and potentially suggest additional research). These insights would inform our go-forward strategy.

To implement the strategy, we often recommend YouTube training for your team and a set of suggested monthly software subscriptions to help you evaluate your video efforts. Training and software will allow your team to establish a regular testing plan to evaluate the effectiveness of your videos, which is essential to find the perfect set of topics and formats that work for YOUR audience. 

We realize that appearing in the YouTube algorithm requires a different approach from traditional SEO – you need to have a clear brand value proposition and communicate that to your audience to stand out, engage and keep your audience returning. Like SEO it needs to be strategic from the beginning and labeling alone won’t get you there if you want to grow engagement and a presence. 

What we Deliver

Here’s a sampling of the types of deliverables we have provided to our clients:

    • The brand’s YouTube strategy recommendation – Address the potential ownable space/“sweet spot” opportunity for the brand and a potentially tighter set of audience personas.  
  • Conduct YouTube competitor audit (if needed)

Depending on what currently exists, this could include: Collecting and analyzing critical current competitor data to assess across the voice space: competitors’ target audience, brand positioning, messaging, unique value proposition, brand personality, voice, engagement levels, topics focused on, YouTube approach, and other differentiators.

  • Conduct additional research (if needed, though see YouTube focus group approach below).

YouTube content/management roadmap + training – We then work with the internal team to put recommendations into place, including ramping up internal and external resources, content planning, putting software in place, and community management practices.

 

Ready to take action? 

Contact us to schedule a meeting.

 

Follow Katherine

  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Industry Presence

Find out more about Katherine’s contributions to the Digital Marketing industry.

Digital Marketing Victories Podcast

  • Listen to my Digital Marketing Victories Podcast

Get a free SEO consultation

For a free consultation call 202-930-1744

Federal Capabilities Statement

Download our federal capabilities statement

© 2022 Watier Ong (WO) Strategies LLC - A WASHINGTON, DC DIGITAL MARKETING FIRM

Privacy Policy