SEO Bootcamp Course

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SEO Bootcamp Course
- SEO Overview
  - Lesson 1. How do search engines work? What is SEO?
  - Lesson 2. Overview of the SEO “Rules” & the SEO Process
  - Lesson 3. Rules for Technical SEO
  - Lesson 4. Rules for Quality Content
  - Lesson 5. Rules for Links
  - Lesson 6. Rules for UX (User Factors)
  - Lesson 7. Exception to the Rules
  - Lesson 8. Everything is Personalized
  - Lesson 9. What is next for SEO
- Keyword Research
  - Lesson 1: Why you need a keyword research process
  - Lesson 2. How search engines see content
  - Lesson 3. How keywords drive user interaction
  - Lesson 4: Keyword research process overview
  - Lesson 5. Generating a starter list
  - Lesson 6. Using a keyword research tool
  - Lesson 7. Selecting the perfect keywords topics
  - Lesson 8. Organizing & creating a writing plan
- Applying the Keywords & Writing Online Copy
  - Lesson 1: Google’s content rules and SEO best practices
  - Lesson 2: Keyword placement and meta data
  - Lesson 3: Links in your copy
  - Lesson 4: Web writing best practices
  - Lesson 5: How to optimize non-web pages
  - Lesson 6: Organize and create a writing plan
  - Lesson 7: Make your content shareable
  - Lesson 8: Measuring your ROI
- Technical SEO
  - How to Get Started with a Technical SEO Audit
  - Why Technical SEO Audits?
  - Steps to Ranking: Discovery of URLs
  - Steps to Ranking: Crawling
  - Steps to Ranking: Indexing
  - Steps to Ranking: Ranking on Page One
  - HTTPS Transition
  - Mobile SEO
  - Social Media Integration
  - Google News
  - Local SEO
  - Frameworks That are Not SEO-Friendly
  - New Mobile Frameworks
  - Google Penalties
  - International SEO

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