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Digital Marketing Resources

Here are a list of tools and resources recommended by SEO experts during our interview on the Digital Marketing Victories podcast. We hope you find this list helpful!

Disclaimer: This page may contain affiliate links as well as super useful free and paid resources to help you grow. as a digital marketer.

Recommendations by Kathleen Booth (Episode #1)

  • IMPACT Branding and Design
  • Slack
  • HubSpot

Recommendations by Joe Federer (Episode #2)

  • The Hidden Psychology of Social Networks
  • Reddit

Recommendations by Dan Shure (Episode #3)

  • SEO Maturity Model
  • Experts On The Wire Podcast

Recommendations by John Morabito (Episode #4)

  • Asana
  • URL Inspect Tool
  • Glimmer Community
  • brightonSEO podcast
  • SEOslides

Recommendations by Lori Sullivan (Episode #5)

  • fullstory
  • Mixpanel
  • Heap Analytics
  • COVID-19 Resources For Fleets

Recommendations by Javier von Westphalen (Episode #6)

  • Hispanic Pew
  • Nielsen
  • eMarketer
  • WhatsApp Business
  • Hootsuite

Recommendations by Janet Driscoll Miller (Episode #7)

  • Data First Marketing (book)
  • Google Tag Manager
  • Google Optimize
  • Google Data Studio

Recommendations by Brenden Kumarasamy (Episode #8)

  • Hi Right Now
  • United Search
  • Thirst: Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World (book)

Recommendations by Tom Critchlow (Episode #9)

  • The SEO Skills Maturity Matrix
  • SEO MBA
  • How Complex Systems Fail
  • Smashing Magazine article about Page Speed
  • Tom’s book chapters available at Strategic Independent
  • A tweet with an algorithmic cover design to enjoy

Recommendations by Christina Del Villar (Episode #10)

  • SWAY: GRIT Marketing Method to Gain Influence & Drive Corporate Strategy (book)
  • Grit: The Power of Passion and Perseverance
  • SparkToro Solution
  • Oracle
  • Autodesk
  • Udacity
  • Dell
  • Dreamforce
  • Bill.com

Recommendations by Lea Scudamore (Episode #11)

  • SEO for Google Images
  • Web Developer Chrome extension
  • ChromeVox Screen Reader
  • WAVE: Web Accessibility Evaluation Tool
  • W3C Aria
  • The Aimclear Guide to Web Accessibility and WCAG Best Practices
  • Web Content Accessibility Guidelines (WCAG) Overview
  • Developing an accessibility statement
  • Lea’s BrightonSEO presentation: Digital Accessibility and Compliance: Essential for Users, Good for SEO
  • Testing your Website for ADA Compliance
  • Adobe’s Acrobat Pro DC Accessibility Checker
  • Follow Kim Krause Berg, Purple Tuesday, Women in Tech SEO

Recommendations by Terry Dry (Episode #12)

  • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork (book)
  • Smarter Service: A membership service for older adults who want to demystify tech and enjoy its benefits
  • 10 Ways to Make Your Business Customer-Obsessed (article)
  • Etsy

Recommendations by Patrick Frank (Episode #13)

  • Patrick’s new book Zoom Out: The Video-First Playbook
  • Edit Video Calls – Turn your everyday Zoom calls into shareable videos for marketing and training
  • Social Video Studio – Unlimited done-for-you social videos for agencies
  • Milk Video – Turn long-form video into highlights
  • bonjoro: A mobile app that allows users to easily record a personal video, add a message, and send it right to their customer’s email inbox
  • Prezi Video: Let’s you show your content on-screen with your video calls
  • Dovetail: User research analysis and repository platform.
  • Hopin: A virtual venue with multiple interactive areas that are optimized for connecting and engaging
  • Run The World helps you host virtual conferences, talks, and happy hours
  • Gather: Virtual spaces for more meaningful human connections
  • Bidsketch: Easily create professional proposals
  • Proposify: Proposal software

Recommendations by Chris Green (Episode #14)

  • Learning SEO
  • The SEO MBA
  • Learn SEO by Moz
  • Professional Focus for SEO Skills

Recommendations by Benjamin Bressington (Episode #15)

  • Ben’s latest book “People Ignorant: Unlocking Success, Confidence & Influence”
  • Behavior Insights – Personality insights analyzer
  • Sales Insights – Sales pitch analyzer

Recommendations by Will Russell (Episode #16)

  • Never Split The Difference: Negotiating As If Your Life Depended On It
  • Crowdfunding Calculator – How to hit your goal

Recommendations by Morgan Petrov (Episode #17)

  • SEO Skills Assessment Template
  • Who to follow SEO – Twitter list
  • Semrush Academy
  • BlueArray Academy
  • Learningseo.io
  • Women in Tech SEO – Twitter and Slack Communities
  • Product-Led SEO – Book
  • Online Geniuses
  • Big SEO – Reddit Community for SEOs 
  • Big SEO Slack Channel 
  • SMX Advanced – Search Marketing Expo
  • Best of Mike King – Presentations

Recommendations by Tony Kopetchny (Episode #18)

  • The Urban Monk by Pedram Shojai OMD
  • Engaging Ideas Podcast
  • The Art of the Pitch
  • The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu
  • Made to Stick: Why Some Ideas Survive and Others Die
  • Switch: How to Change Things When Change Is Hard a book by Dan Heath and Chip Heath
  • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
  • Awareness: Conversations with the Masters a book by Anthony De Mello
  • The Five Dysfunctions of a Team: A Leadership Fable a book by Patrick M. Lencioni
  • Never Split the Difference: Negotiating as If Your Life Depended on It a book by Chris Voss and Tahl Raz
  • Influence: The Psychology of Persuasion a book by Robert B. Cialdini
  • Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions a book by Dan Ariely
  • Blog post by Tony: Transformational Change is a Marathon, Not a Sprint

Recommendations by Dana Theus (Episode #19)

  • Women in Leadership: What Works – A Guide For Women, Their Mentors & Allies (Free download)
  • Personal Brand Coaching Insights – Advice For Every Stage of Your Career (Free download)
  • Change Management
  • InPower Dimension Coaching Facebook Community 
  • Free career coaching resources
  • Women’s Mastermind Membership

Recommendations by Jo Juliana Turnbull (Episode #20)

  • BrightonSEO October 2022 presentation deck
  • What is emotional intelligence article
  • Emotional intelligence test by Mind Tools (free)
  • Emotional Intelligence Test by Psychology Today (free)
  • The Mayer-Salovey-Caruso Emotional Intelligence Test (MSCEIT) – Ability-based test (paid)
  • Bar-On EQi – Trait-based test (paid)
  • Emotional and Social Competence Inventory (ESCI) – Competency-based test (paid)
  • Genos International Emotional Culture Index (ECI) – Behavior-based test (paid)
  • 14 Ways Leaders Can Boost Empathy In The Workplace
  • Empathy Is The Most Important Leadership Skill According To Research
  • Catalyst Elevates Empathy as Business Skill This International Women’s Day
  • CliftonStrengths Assessment
  • Nine Things Successful People do Differently by Heidi Grant
  • Difficult Personalities: A Practical Guide to Managing the Hurtful Behavior of Others (and Maybe Your Own)

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