Here are a list of tools and resources recommended by SEO experts during our interview on the Digital Marketing Victories podcast. We hope you find this list helpful!
Disclaimer: This page may contain affiliate links as well as super useful free and paid resources to help you grow. as a digital marketer.
Recommendations by Kathleen Booth (S1E1)
Recommendations by Joe Federer (S1E2)
Recommendations by Dan Shure (S1E3)
Recommendations by John Morabito (S1E4)
Recommendations by Lori Sullivan (S1E5)
Recommendations by Javier von Westphalen (S1E6)
Recommendations by Janet Driscoll Miller (S1E7)
Recommendations by Brenden Kumarasamy (S1E8)
- Hi Right Now
- United Search
- Thirst: Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World (book)
Recommendations by Tom Critchlow (S1E9)
- The SEO Skills Maturity Matrix
- SEO MBA
- How Complex Systems Fail
- Smashing Magazine article about Page Speed
- Tom’s book chapters available at Strategic Independent
- A tweet with an algorithmic cover design to enjoy
Recommendations by Christina Del Villar (S1E10)
- SWAY: GRIT Marketing Method to Gain Influence & Drive Corporate Strategy (book)
- Grit: The Power of Passion and Perseverance
- SparkToro Solution
- Oracle
- Autodesk
- Udacity
- Dell
- Dreamforce
- Bill.com
Recommendations by Lea Scudamore (S1E11)
- SEO for Google Images
- Web Developer Chrome extension
- ChromeVox Screen Reader
- WAVE: Web Accessibility Evaluation Tool
- W3C Aria
- The Aimclear Guide to Web Accessibility and WCAG Best Practices
- Web Content Accessibility Guidelines (WCAG) Overview
- Developing an accessibility statement
- Lea’s BrightonSEO presentation: Digital Accessibility and Compliance: Essential for Users, Good for SEO
- Testing your Website for ADA Compliance
- Adobe’s Acrobat Pro DC Accessibility Checker
- Follow Kim Krause Berg, Purple Tuesday, Women in Tech SEO
Recommendations by Terry Dry (S1E12)
- Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork (book)
- Smarter Service: A membership service for older adults who want to demystify tech and enjoy its benefits
- 10 Ways to Make Your Business Customer-Obsessed (article)
- Etsy
Recommendations by Patrick Frank (S1 E13)
- Patrick’s new book Zoom Out: The Video-First Playbook
- Edit Video Calls – Turn your everyday Zoom calls into shareable videos for marketing and training
- Social Video Studio – Unlimited done-for-you social videos for agencies
- Milk Video – Turn long-form video into highlights
- bonjoro: A mobile app that allows users to easily record a personal video, add a message, and send it right to their customer’s email inbox
- Prezi Video: Let’s you show your content on-screen with your video calls
- Dovetail: User research analysis and repository platform.
- Hopin: A virtual venue with multiple interactive areas that are optimized for connecting and engaging
- Run The World helps you host virtual conferences, talks, and happy hours
- Gather: Virtual spaces for more meaningful human connections
- Bidsketch: Easily create professional proposals
- Proposify: Proposal software
Recommendations by Chris Green (S1E14)
Recommendations by Benjamin Bressington (S1E15)
- Ben’s latest book “People Ignorant: Unlocking Success, Confidence & Influence”
- Behavior Insights – Personality insights analyzer
- Sales Insights – Sales pitch analyzer
Recommendations by Will Russell (S1E16)
- Never Split The Difference: Negotiating As If Your Life Depended On It
- Crowdfunding Calculator – How to hit your goal
Recommendations by Morgan Petrov (S1E17)
- SEO Skills Assessment Template
- Who to follow SEO – Twitter list
- SEMrush Academy
- BlueArray Academy
- Learningseo.io
- Women in Tech SEO – Twitter and Slack Communities
- Product-Led SEO – Book
- Online Geniuses
- Big SEO – Reddit Community for SEOs
- Big SEO Slack Channel
- SMX Advanced – Search Marketing Expo
- Best of Mike King – Presentations
Recommendations by Tony Kopetchny (S1E18)
- The Urban Monk by Pedram Shojai OMD
- Engaging Ideas Podcast
- The Art of the Pitch
- The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu
- Made to Stick: Why Some Ideas Survive and Others Die
- Switch: How to Change Things When Change Is Hard a book by Dan Heath and Chip Heath
- Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
- Awareness: Conversations with the Masters a book by Anthony De Mello
- The Five Dysfunctions of a Team: A Leadership Fable a book by Patrick M. Lencioni
- Never Split the Difference: Negotiating as If Your Life Depended on It a book by Chris Voss and Tahl Raz
- Influence: The Psychology of Persuasion a book by Robert B. Cialdini
- Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions a book by Dan Ariely
- Blog post by Tony: Transformational Change is a Marathon, Not a Sprint
Recommendations by Dana Theus (S1 E19)
- Women in Leadership: What Works – A Guide For Women, Their Mentors & Allies (Free download)
- Personal Brand Coaching Insights – Advice For Every Stage of Your Career (Free download)
- Change Management
- InPower Dimension Coaching Facebook Community
- Free career coaching resources
- Women’s Mastermind Membership
Recommendations by Jo Juliana Turnbull (S1E20)
- BrightonSEO October 2022 presentation deck
- What is emotional intelligence article
- Emotional intelligence test by Mind Tools (free)
- Emotional Intelligence Test by Psychology Today (free)
- The Mayer-Salovey-Caruso Emotional Intelligence Test (MSCEIT) – Ability-based test (paid)
- Bar-On EQi – Trait-based test (paid)
- Emotional and Social Competence Inventory (ESCI) – Competency-based test (paid)
- Genos International Emotional Culture Index (ECI) – Behavior-based test (paid)
- 14 Ways Leaders Can Boost Empathy In The Workplace
- Empathy Is The Most Important Leadership Skill According To Research
- Catalyst Elevates Empathy as Business Skill This International Women’s Day
- CliftonStrengths Assessment
- Nine Things Successful People do Differently by Heidi Grant
- Difficult Personalities: A Practical Guide to Managing the Hurtful Behavior of Others (and Maybe Your Own)
Recommendations by Helene Jelenc (S1E21)
- B2B Writing: Pitfalls, Opportunities, and Examples in the Wild
- Interviewing Niche B2B Experts For A Better Content Strategy
- Dancing Skeletons: Life and Death in West Africa by Kathy Dettwyler
- Debt: The First 5,000 Years by David Graeber
- Nickel and Dimed: On (Not) Getting By in America by Barbara Ehrenreich
- Anthropology News
- The American Anthropological Association
Recommendations by Gus Pelogia (S2E1)
- His BrightonSEO slides
- SearchPilot
- Split Signal
- SEOTesting
- Reforge courses
- Product Management Basics Certification Course
- What is a Minimum Viable Product and why does it matter?
- Combining the power of internal and external links to boost revenue (Template included)
- Gus Pelogia shares his knowledge panel secrets on the SEO Video Show
- Interview with Olga Zarr on the SEOSLY SEO Podcast
- Enterprise SEO: Five Things You Need to Know With Gus Pelogia
- Interview on Bright Marketer Podcast
Recommendations by Zac Stucki (S2E2)
- Business Scaling Quiz – Walks you through all the foundational stuff you need to scale your business and it will only take 10 minutes.
- Some great introductions to Jobs Theory are:
- “What is the ‘Job’ of a McDonald’s Milkshake?” – A 7:10 youtube video introduction to the concepts of Jobs Theory.
- Competing Against Luck by Clayton Christensen – Clay’s book introducing and elaborating on Jobs Theory.
- Demand-Side Sales 101 – A follow-up work by Bob Moesta, one of the fathers of Jobs Theory, applying the concepts directly to sales.
Recommendations by Adam Gent (S2E3)
- How to create an AI writing coach with OpenAI’s GPT and Zapier
- SEO MBA by Tom Critchlow
- Hemingway App
- Letting Go of the Words: Writing Web Content that Works by Janice G. Redish
- The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto at McKinsey & Company
- Leading Without Authority: How the New Power of Co-Elevation Can Break Down Silos, Transform Teams, and Reinvent Collaboration by Keith Ferrazzi and Noel Weyrich
Recommendations by Joe Casabona (S2E4)
- (Book) Effortless: Make It Easier to Do What Matters Most by Greg McKeown
- Podcast Automations Database (limited time only)
- (LinkedIn Learning Course) Generative AI for Podcasters
- (Book) Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone by Andrew Warner
- (Book) The Hero’s Journey: Joseph Campbell on His Life & Work
Recommendations by Silvia Martin (S2E5)
- WYK Digital
- The Santander Breakthrough Women Business Leaders’ Mentoring Programme
- WTSMentorship
- GROW Coaching Model
- (Book) Atomic Habits by James Clear
- (Book) Tribe of Mentors by Tim Ferriss
- (Book) Master Mentors by Scott Jeffrey Miller
- Freelance Coalition for Developing Countries
- BIPOC EFA Chapter
Recommendations by Adrijana Vujadin (S2E6)
- (Book) Eckhart Tolle’s The Power of Now
- The Work of Byron Katie
Recommendations by Lloyed Lobo (S2E7)
- Learn about Boast.AI
- Explore TractionConf.io
- Listen to Traction on Spotify and YouTube
- Lloyed’s podcast appearances
- (Book) How to Win Friends and Influence People by Dale Carnegie
- (Book) Influence: The Psychology of Persuasion by Robert B. Cialdini
- (Book) Spin Selling by Neil Rackham
- (Book) $100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi
- (Book) $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
- (Podcast) The Game
- (Podcast) The Diary Of A CEO
- AI Prompt Database
- Azure AI Video Indexer
- Latte Social
- Opus Clip
- CapCut
- Recent viral LinkedIn posts:
Recommendations by Kayley Dempsey (S2E8)
- (Video) Box Breathing | 5 Minutes Breathwork Practice for Focus & Anxiety (2022)
- How Do I Tone My Vagus Nerve?
- Mind Wellness at Work
- Long COVID
- Mast Cell Activation Syndrome
- Apollo Neuro
Recommendations by Maggie Jackson (S2E9)
Recommendations by Tazmin Suleman (S2E10)
- (Book) Free Self-reflection ebook
- (Webinar) Success Without Burnout Webinar
- (Podcast) The SEO Mindset Podcast – Optimise Your SEO Career
- (Video) Video explaining the BRAVE technique and other resources
- (Book) The Courage to be Disliked
Recommendations by Dana DiTomaso (S3E01)
- Practical GA4 (Course)
- Analytics for Agencies (Course)
- KP Playbook Newsletter
- If you are outside of North America or Europe, check out their Parity Pricing program, which levels the prices of their courses to local purchasing power. This program is offered to people in 142 eligible countries.
- SEO for Brand Visibility & Recognition: Why it’s Key & How to Succeed At It (Webinar)
- Obviously Awesome by April Dunford (Book)
- Sales Pitch by April Dunford (Book)
- Dana’s Whiteboard Friday about Directional Data
- Her YouTube playlist with all sorts of communicating about data tips.
