Happy New Year!
2021 as a year was full from all angles. WO Strategies assisted with a platform migration of its largest site to date. The site had 16 subdomains, 2M URLs, and 35M backlinks. The migration was bumpy for all sorts of reasons. We wished it went more smoothly, but many of the bumps were outside of our influence.
This year’s migration is even BIGGER as the site has 49M (150M historical) backlinks and a similar number of URLs. If you EVER need tips on how to get all of the data that is shown on screen by Ahrefs, how to handle mapping links at that scale, or how to crawl sites that big, come talk to us and we’ll give you some tips! You can also hear Katherine talk about large site migrations on the Women in Tech SEO podcast and the Tech SEO Podcast.
And for something using the more creative part of our talents early in the year, we got to dig into clarifying brand value and promise for YouTube channel growth for a large healthcare brand. You can learn more about our video optimization services here.
At the end of the year, we had a really fun time coaching our technical SEO student. We now have space for another coaching client in Q2 of this year, so contact us if you or anyone in your network might be interested.
Katherine also managed to complete the Women Entrepreneurship Certification from eCornell.
While we miss working from coffee shops, we regularly connect online with others via regular LunchClub meetings (you should check out the free service if you want to randomly meet new people), and monthly podcast interviews on our Digital Marketing Victories podcast.
Related to our podcast, if you have a guest suggestion for our podcast who has a great story to share around how they persuaded others to pivot their digital marketing campaign, let us know as we are actively booking guests for 2022.
Our vibe for this year (driven by the global pandemic) is going to be focused on nurturing our natural optimism and putting in place supporting rituals and keeping connected to the community. Those rituals include volunteering (we have supported the #BeTheGood project ever since the pandemic started) and connecting virtually with those we haven’t seen in person for a while.
Best of luck to all of us in 2022. No matter where the pandemic leads us, we hope we will all work hard together in nurturing optimism and connection.