Happy New Year! 2021 as a year was full from all angles. WO Strategies assisted with a platform migration of its largest site to date. The site had 16 subdomains, 2M URLs, and 35M backlinks. The migration was bumpy for all sorts of reasons. We wished it went more smoothly, but many of the bumps […]
Sharing a Googlebot Persona with your developers
If you’ve ever wanted to illustrate to your developers why Googlebot needs to be considered a target website audience segment, this post is for you. Why create a Googlebot persona? What I’ve found amazing over my 15+ years of working as an SEO is that the unique needs and requirements of Google and specifically Googlebot […]
How to write for Google’s Featured Snippets in 2020
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Some of my clients are big federal agencies who are already ranking in Google’s top 10 for their content but are not being displayed […]
Audio SEO – The Ultimate Checklist
Interested in optimizing your audio assets? This post is for you.
Optimizing podcasts and audio assets for search is a relatively new effort, and now it has even more focus from Google in relation to surfacing podcast landing pages and episodes in search.
[Editor’s note: This is a long post, so if we’ve created a .pdf of it here that you can grab and print if that’s easier for you.]
Calculating Organic Share of Voice on Multi-Topic Enterprise Sites
Are you working to figure out how to calculate the search share of voice (SOV) but don’t have an enterprise search tool at hand to do it for you? This post walks through how I developed a rough SOV calculation for an enterprise client across one topic set using SEMRush and Ahrefs.
Deadly Combination: Relative Links and Lack of 404s
I’m going to get technical with you all because once I see an SEO issue with more than one client, I feel compelled to put together a sort of PSA. This is one of those “don’t do this at home” type of posts. The SEO issue I’m going to outline probably only happens on large […]
Optimizing for Google Scholar vs Googlebot
Are you working on a Google Scholar site that could be more optimized for Google search? Then this post is for you. Over the past year, I’ve been working with professional journals that are in Google Scholar but need to improve their visibility in Google Search. My focus has been to ensure that I don’t […]
Measuring Voice Search
The marketing industry is all a buzz about the potential of voice search. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Estimates are that the number of Voice Assistants in use are […]
Optimizing for Voice Search with Bing
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. It is known that Google is the dominant search engine in the US with 84% of the market. But did you know that when […]
Goodbye rel=prev/next – Why you might still want to use it
Did you see the Google announcement that they don’t use rel=prev and rel=next? The SEO community is in an uproar around not being told that this signal has not been used by Google for YEARS without telling us. If you’re just catching up, here’s the Google announcement: And here’s a screenshot from their blog post about […]
Ahrefs vs Moz vs SEMRush: The 411 on SEO Management Tools
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Editor’s note: This post was originally published in January 2019, but has been updated in January 2021 with the latest comparison of Ahrefs, Moz […]
Ahrefs vs Moz vs SEMRush: The 411 on SEO Management Tools
There is a newer version of this article. Are you just getting started in managing an in-house SEO program for a brand or organization and not sure what SEO management tool to pick? Many of my clients are managing a program that does not include local SEO elements and/or they are on a budget (or […]