Are you working to figure out how to calculate the search share of voice (SOV) but don’t have an enterprise search tool at hand to do it for you? This post walks through how I developed a rough SOV calculation for an enterprise client across one topic set using SEMRush and Ahrefs. When I was […]
Deadly Combination: Relative Links and Lack of 404s
I’m going to get technical with you all because once I see an SEO issue with more than one client, I feel compelled to put together a sort of PSA. This is one of those “don’t do this at home” type of posts. The SEO issue I’m going to outline probably only happens on large […]
Optimizing for Google Scholar vs Googlebot
Are you working on a Google Scholar site that could be more optimized for Google search? Then this post is for you. Over the past year, I’ve been working with professional journals that are in Google Scholar but need to improve their visibility in Google Search. My focus has been to ensure that I don’t […]
Measuring Voice Search
The marketing industry is all a buzz about the potential of voice search. Estimates are that the number of Voice Assistants in use are predicted to jump threefold to 8 billion by 2023 from 2.5 billion. And those voice assistants are being used to search for answers/information via voice (vs executing a voice action). Bing […]
Optimizing for Voice Search with Bing
It is known that Google is the dominant search engine in the US with 84% of the market. But did you know that when it comes to voice Bing powers almost as many voice search enabled devices as Google? Bing’s 2019 voice report broke down which digital assistant their respondents were using when searching via […]
Goodbye rel=prev/next – Why you might still want to use it
Did you see the Google announcement that they don’t use rel=prev and rel=next? The SEO community is in an uproar around not being told that this signal has not been used by Google for YEARS without telling us. If you’re just catching up, here’s the Google announcement: And here’s a screenshot from their blog post about […]
Ahrefs vs Moz vs SEMRush: The 411 on SEO Management Tools
Are you just getting started in managing an in-house SEO program for a brand or organization and not sure what SEO management tool to pick? Many of my clients are managing a program that does not include local SEO elements and/or they are on a budget (or building a case for an enterprise level tool). […]
Ahrefs vs Moz vs SEMRush: The 411 on SEO Management Tools
There is a newer version of this article. Are you just getting started in managing an in-house SEO program for a brand or organization and not sure what SEO management tool to pick? Many of my clients are managing a program that does not include local SEO elements and/or they are on a budget (or […]
Top 11 Things I learned about SEO and business in 2018
I don’t know about you, but 2018 was quite a year. On both the work and home front, the pace was intense, sleep was limited, and I felt stretched most of the time. But, I also learned a ton this year – both about running a business and SEO. And I wanted to share those […]
Video SEO: An Essential Guide
If you want to increase your video views AND brand exposure, this guide is for you. This guide will walk you through how to have it all – how to optimize your onsite videos for discovery via the video tab in Google search, and how to optimize your YouTube videos for discovery in Google search […]