If you’ve ever wanted to illustrate to your developers why Googlebot needs to be considered a target website audience segment, this post is for you. Why create a Googlebot persona? What I’ve found amazing over my 15+ years of working as an SEO is that the unique needs and requirements of Google and specifically Googlebot […]

Some of my clients are big federal agencies who are already ranking in Google’s top 10 for their content but are not being displayed in the top featured snippet. If you to are in the same boat, this writing guide is for you. Note: this guide is a compilation of great tips and research by […]

Interested in optimizing your audio assets? This post is for you.

Optimizing podcasts and audio assets for search is a relatively new effort, and now it has even more focus from Google in relation to surfacing podcast landing pages and episodes in search. 

[Editor’s note: This is a long post, so if we’ve created a .pdf of it here that you can grab and print if that’s easier for you.]

Are you working to figure out how to calculate the search share of voice (SOV) but don’t have an enterprise search tool at hand to do it for you? This post walks through how I developed a rough SOV calculation for an enterprise client across one topic set using SEMRush and Ahrefs.

I’m going to get technical with you all because once I see an SEO issue with more than one client, I feel compelled to put together a sort of PSA.  This is one of those “don’t do this at home” type of posts. The SEO issue I’m going to outline probably only happens on large […]

Are you working on a Google Scholar site that could be more optimized for Google search? Then this post is for you. Over the past year, I’ve been working with professional journals that are in Google Scholar but need to improve their visibility in Google Search. My focus has been to ensure that I don’t […]

The marketing industry is all a buzz about the potential of voice search. Estimates are that the number of Voice Assistants in use are predicted to jump threefold to 8 billion by 2023 from 2.5 billion. And those voice assistants are being used to search for answers/information via voice (vs executing a voice action). Bing […]

It is known that Google is the dominant search engine in the US with 84% of the market. But did you know that when it comes to voice Bing powers almost as many voice search enabled devices as Google? Bing’s 2019 voice report broke down which digital assistant their respondents were using when searching via […]

There is a newer version of this article. Are you just getting started in managing an in-house SEO program for a brand or organization and not sure what SEO management tool to pick? Many of my clients are managing a program that does not include local SEO elements and/or they are on a budget (or […]