Did you see the Google announcement that they don’t use rel=prev and rel=next? The SEO community is in an uproar around not being told that this signal has not been used by Google for YEARS without telling us. If you’re just catching up, here’s the Google announcement: And here’s a screenshot from their blog post about […]
Ahrefs vs Moz vs SEMRush: The 411 on SEO Management Tools
Are you just getting started in managing an in-house SEO program for a brand or organization and not sure what SEO management tool to pick? Many of my clients are managing a program that does not include local SEO elements and/or they are on a budget (or building a case for an enterprise level tool). […]
Top 11 Things I learned about SEO and business in 2018
I don’t know about you, but 2018 was quite a year. On both the work and home front, the pace was intense, sleep was limited, and I felt stretched most of the time. But, I also learned a ton this year – both about running a business and SEO. And I wanted to share those […]
Video SEO: An Essential Guide
If you want to increase your video views AND brand exposure, this guide is for you. This guide will walk you through how to have it all – how to optimize your onsite videos for discovery via the video tab in Google search, and how to optimize your YouTube videos for discovery in Google search […]
How to write for Google’s Featured Snippets in 2018
Some of my clients are big federal agencies who are already ranking in Google’s top 10 for their content but are not being displayed in the top featured snippet. If you to are in the same boat, this writing guide is for you. Note: this guide is a compilation of great tips and research by […]
How Online Formatting Impacts Readability and SEO
I have had a host of clients throughout my SEO career – .govs, medically-oriented associations and businesses, scientists, big brands, reporters, and nonprofits looking to boost their SEO. The one complaint I hear EVERY time I conduct an SEO copywriting training is their frustration with having to modify their writing style for online reading and […]
Voice SEO Insights from Katherine Ong’s Voice Summit Presentation
I gave my first presentation on the opportunities for SEOs interested in appearing for voice search queries back in 2016, and recently at Search Love Boston, I got a chance to chat over breakfast with Will Critchlow from Distilled about the voice search opportunity. That conversation inspired me to question the data we’ve seen thus […]
What does it take to get into Google news?
I’ve counseled quite a few clients (RollCall.com, WattAgNet, and others) about how to get their sites into Google News and I wanted to share those best practices with my readers. A word of caution, however – Google makes the decision to include you based on an algorithmic evaluation, which means that there are NO humans at Google […]
Getting a Google Knowledge Panel
Are you interested in getting a knowledge panel for your brand, but not sure where to get started? I’ve outlined the areas you’ll need to focus on below, but ultimately this is a feature that Google rewards to entities that it recognizes as a brand. Google will think of you as a brand if you […]
Time Saving Keyword Research Tools I’m using in 2018
I’ve been digging deeper into keyword research for a few clients over the last month or so – focusing on trying to find the heart or seed keyword that they can use for their optimization plans. Along the way, I’ve found a few really interesting (and new to me) tools that I thought I would […]