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You are here: Home / Archives for SEO

Why .govs need an SEO strategy

February 1, 2023 by Katherine Watier-Ong Leave a Comment

Discover why federal agencies need an SEO strategy and the common challenges faced by .gov websites from an SEO that has worked with three different federal agencies.  In my 18 years as an SEO, I’ve run into folks that seem to think federal agencies don’t need an SEO strategy or that hiring an SEO is […]

Filed Under: SEO

A look back at 2021, and some 2022 optimism.

January 6, 2022 by Katherine Watier-Ong Leave a Comment

Happy New Year! 2021 as a year was full from all angles. WO Strategies assisted with a platform migration of its largest site to date. The site had 16 subdomains, 2M URLs, and 35M backlinks. The migration was bumpy for all sorts of reasons. We wished it went more smoothly, but many of the bumps […]

Filed Under: SEO

Sharing a Googlebot Persona With Your Developers

May 18, 2020 by Katherine Watier-Ong Leave a Comment

Picture of a robot

If you’ve ever wanted to illustrate to your developers why Googlebot needs to be considered a target website audience segment, this post is for you. Why create a Googlebot persona? What I’ve found amazing over my 15+ years of working as an SEO is that the unique needs and requirements of Google and specifically Googlebot […]

Filed Under: SEO

Featured Snippets Writing Guide

April 7, 2020 by Katherine Watier-Ong 8 Comments

Photo by Annie Spratt on Unsplash

Editor’s note: Post updated on September 14th, 2022. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Some of my clients are big federal agencies already ranking in Google’s top 10 for their […]

Filed Under: SEO

Audio SEO – The Ultimate Checklist

February 5, 2020 by Katherine Watier-Ong 1 Comment

Someone listening to audio with headphones

Interested in optimizing your audio assets? This post is for you.

Optimizing podcasts and audio assets for search is a relatively new effort, and now it has even more focus from Google in relation to surfacing podcast landing pages and episodes in search. 

[Editor’s note: This is a long post, so if we’ve created a .pdf of it here that you can grab and print if that’s easier for you.]

Filed Under: SEO

Calculating Organic Share of Voice on Multi-Topic Enterprise Sites

November 11, 2019 by Katherine Watier-Ong Leave a Comment

Are you working to figure out how to calculate the search share of voice (SOV) but don’t have an enterprise search tool at hand to do it for you? This post walks through how I developed a rough SOV calculation for an enterprise client across one topic set using SEMRush and Ahrefs.

Filed Under: SEO

Deadly Combination: Relative Links and Lack of 404s

October 3, 2019 by Katherine Watier-Ong Leave a Comment

broken link in a chain linked fence

I’m going to get technical with you all because once I see an SEO issue with more than one client, I feel compelled to put together a sort of PSA.  This is one of those “don’t do this at home” type of posts. The SEO issue I’m going to outline probably only happens on large […]

Filed Under: SEO

Optimizing for Google Scholar vs Googlebot

August 29, 2019 by Katherine Watier-Ong Leave a Comment

Library books

Are you working on a Google Scholar site that could be more optimized for Google search? Then this post is for you. Over the past year, I’ve been working with professional journals that are in Google Scholar but need to improve their visibility in Google Search. My focus has been to ensure that I don’t […]

Filed Under: SEO

Measuring Voice Search

July 22, 2019 by Katherine Watier-Ong 3 Comments

Digital Marketer creating a voice search measurement plan

The marketing industry is all a buzz about the potential of voice search. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Estimates are that the number of Voice Assistants in use are […]

Filed Under: SEO

Optimizing for Voice Search with Bing

June 28, 2019 by Katherine Watier-Ong 1 Comment

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. It is known that Google is the dominant search engine in the US with 84% of the market. But did you know that when […]

Filed Under: SEO

Goodbye rel=prev/next – Why you might still want to use it

March 25, 2019 by Katherine Watier-Ong 2 Comments

Did you see the Google announcement that they don’t use rel=prev and rel=next? The SEO community is in an uproar around not being told that this signal has not been used by Google for YEARS without telling us. If you’re just catching up, here’s the Google announcement: And here’s a screenshot from their blog post about […]

Filed Under: SEO Tagged With: rel=prev/next

Ahrefs vs Moz vs SEMRush: The 411 on SEO Management Tools

February 7, 2019 by Katherine Watier-Ong 1 Comment

person tracking SEO data

There is a newer version of this article. Are you just getting started in managing an in-house SEO program for a brand or organization and not sure what SEO management tool to pick? Many of my clients are managing a program that does not include local SEO elements and/or they are on a budget (or […]

Filed Under: SEO

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  • A look back at 2021, and some 2022 optimism.
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