When a site loses Google organic traffic, there could be a host of reasons why. It could be related to a website technical or content change, a transition to https, a Google algorithm change, or a host of other reasons.
If you’ve experienced a recent drop in organic traffic and don’t know why our assessment will discover the reason(s) and give you a prioritized checklist of areas to tackle to improve your site’s organic traffic.
The WO Strategies investigation will look at the following areas:
WO Strategies will work to answer the following questions:
- Was your site hit by one of the major Google algorithm updates: Panda, Penguin, or Fred?
- Is your site a victim of one of Google’s Quality content updates?
- Are you seeing a traffic decrease across all search engines or just Google?
- Did you lose mobile organic traffic?
- Did a website design change or domain name change cause the issue?
- Did you start to lose traffic around the time you transition to https?
Perhaps something else is affecting organic traffic. The team will evaluate all of the potential causes, and will recommend the most effective fixes to put in place to help you regain organic traffic.
There are a variety of things that keyword rankings can tell us about how or why you lost traffic. WO Strategies aims to answer the following questions:
- Which keywords or pages have lost rankings?
- Are older keywords still being searched for?
- Has the searcher’s intent around your target keywords changed?
- Are there new Knowledge Boxes, ads, or rich snippets adjusting the search engine result pages (and pushing your result down?)
Historial backlink check
The good news is that sites are no longer penalized for unnatural links (outbound links that might appear deceptive to Google to inflate page rank). However, you might not be getting credit for those links either, which might be affecting your rank and organic traffic.
Another possibility is that maybe a website that had been linking to you might have redesigned or shut down resulting in a huge loss of inbound links to your site. A significant decrease in inbound links to you can also affect your Google rank and traffic.
Content quality review
We will look for obvious areas of thin or low-quality content or bad outbound links that could be causing problems. Depending on your site, we also review whether you are meeting You Money or Your Life content quality requirements.
If your organic landing pages frustrate your users and cause them to bounce back to search. that is a negative signal to Google. We will look user frustration issues like this.
Google, in particular, will penalize for full-page ads on mobile. Or maybe you don’t provide enough supplementary content to satisfy the user intent for the target keyword. We will look at all of the usability issues that may have caused a traffic loss.
In this section, the team will look to see if your traffic loss is driven by competitors are now outranking you with keywords. There will be a focus on what those competitors are doing and provide you tips on how to remain competitive.
You will receive a .pdf report with all the findings and a one-hour consultation call to walk through any questions you may have about the findings.
We will be available for a week via email after delivery of the final assessment for any additional questions you may have about the assessment. After that first week, more consultation can be purchased after the initial call.
Contact us for your traffic decrease assessment today