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You are here: Home / Podcast Episodes / Tips for getting more organic CTR when its on the decline

Tips for getting more organic CTR when its on the decline

February 25, 2020 by Katherine Watier-Ong Leave a Comment

https://wostrategies.com/wp-content/uploads/2020/02/TipsforgettingmoreorganicCTRwhenitsonthedecline.mp3

Tips for getting more organic CTR when it is on the decline – Alexa Flash Briefing Skill (SEO Tips)

Are you concerned about declining organic traffic click-through rates? You should be.

Hello, thanks for listening to SEO tips today.

If you’ve been following Rand Fishkin’s work at all (he’s now the CEO of Sparktoro — used to be the CEO of Moz) you now know that currently, organic search opportunity is below 50%.

Here are my thoughts on how you can counteract that trend.

  1. Funnel users into controlled environments. These environments include apps, email, and communities, Slack channels, Facebook groups or subreddits. I specifically encourage my clients to double down on their email list as they own that attention.
  2. Become a destination before they search. Websites that are destinations get high repeat visits, direct traffic, and brand searches. You do that by using your domain in all of your advertising and educate your audience to search for you using brand terms like “National Cancer institute breast cancer”. You should double down on your brand to get them to go to you directly.
  3. Look at optimizing for long-tail search terms as they still are not generating Featured Snippets (yet) and still have a decent organic click through rates.

Thanks for listening, and come back tomorrow for another SEO tip.

Filed Under: Daily SEO Tips

About Katherine Watier-Ong

Katherine is an online marketing instructor, public speaker, and a consultant who has over 20 years of experience in communications strategy and online delivery of communications messages, including thirteen years of SEO, social media, SEM, and web analytics management.

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