Discover why federal agencies need an SEO strategy and the common challenges faced by .gov websites from an SEO that has worked with three different federal agencies. In my 18 years as an SEO, I’ve run into folks that seem to think federal agencies don’t need an SEO strategy or that hiring an SEO is […]
Google Analytics 4 – The 411
Get ready for GA 4 or find a Google Analytics alternative. What is happening? Universal Analytics is being discontinued and will stop tracking in July 2023. AND If you want to have year-over-year tracking, you’ll need to set up GA 4 tracking by July of this year. AND Your UA data will disappear (some SEOs […]
A look back at 2021, and some 2022 optimism.
Happy New Year! 2021 as a year was full from all angles. WO Strategies assisted with a platform migration of its largest site to date. The site had 16 subdomains, 2M URLs, and 35M backlinks. The migration was bumpy for all sorts of reasons. We wished it went more smoothly, but many of the bumps […]
Sharing a Googlebot Persona With Your Developers
If you’ve ever wanted to illustrate to your developers why Googlebot needs to be considered a target website audience segment, this post is for you. Why create a Googlebot persona? What I’ve found amazing over my 15+ years of working as an SEO is that the unique needs and requirements of Google and specifically Googlebot […]
Featured Snippets Writing Guide
Editor’s note: Post updated on September 14th, 2022. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Some of my clients are big federal agencies already ranking in Google’s top 10 for their […]
Audio SEO – The Ultimate Checklist
Interested in optimizing your audio assets? This post is for you.
Optimizing podcasts and audio assets for search is a relatively new effort, and now it has even more focus from Google in relation to surfacing podcast landing pages and episodes in search.
[Editor’s note: This is a long post, so if we’ve created a .pdf of it here that you can grab and print if that’s easier for you.]
Calculating Organic Share of Voice on Multi-Topic Enterprise Sites
Are you working to figure out how to calculate the search share of voice (SOV) but don’t have an enterprise search tool at hand to do it for you? This post walks through how I developed a rough SOV calculation for an enterprise client across one topic set using SEMRush and Ahrefs.
Search and social news — September 2019
In September, I attended both the DC Digital Marketing Summit and the Advanced Search Summit. I really learned a ton from both shows, but the one new idea that I took away from the Digital Marketing Summit was this: Turn whitepapers into audio files for more consumption Did you know that reading a white paper […]
Deadly Combination: Relative Links and Lack of 404s
I’m going to get technical with you all because once I see an SEO issue with more than one client, I feel compelled to put together a sort of PSA. This is one of those “don’t do this at home” type of posts. The SEO issue I’m going to outline probably only happens on large […]
Search and Social News — August 2019
August was a great month for enjoying the last part of summer, catching up on a few personal development projects, launching new services, and seeing one of my kiddos off to her first day of Kindergarten! It was also a busy month with announcements from Google and Bing. I also started reading this great book […]
Optimizing for Google Scholar vs Googlebot
Are you working on a Google Scholar site that could be more optimized for Google search? Then this post is for you. Over the past year, I’ve been working with professional journals that are in Google Scholar but need to improve their visibility in Google Search. My focus has been to ensure that I don’t […]
Search and social news – July 2019
July was a busy month for me where I was able to join other amazing panelists (Duane Forester, Evan Kirstel John Morabito, and Mike Cooley) at the Voice Summit in Newark to talk about the opportunities with voice search. Here’s the photo proof: Here’s what I picked up while at the event: While the […]