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You are here: Home / Archives for Katherine Watier-Ong

Sharing a Googlebot Persona with your developers

May 18, 2020 by Katherine Watier-Ong Leave a Comment

Picture of a robot

If you’ve ever wanted to illustrate to your developers why Googlebot needs to be considered a target website audience segment, this post is for you. Why create a Googlebot persona? What I’ve found amazing over my 15+ years of working as an SEO is that the unique needs and requirements of Google and specifically Googlebot […]

Filed Under: SEO

How to write for Google’s Featured Snippets in 2020

April 7, 2020 by Katherine Watier-Ong 8 Comments

Photo by Annie Spratt on Unsplash

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Some of my clients are big federal agencies who are already ranking in Google’s top 10 for their content but are not being displayed […]

Filed Under: SEO

Audio SEO – The Ultimate Checklist

February 5, 2020 by Katherine Watier-Ong 1 Comment

Someone listening to audio with headphones

Interested in optimizing your audio assets? This post is for you.

Optimizing podcasts and audio assets for search is a relatively new effort, and now it has even more focus from Google in relation to surfacing podcast landing pages and episodes in search. 

[Editor’s note: This is a long post, so if we’ve created a .pdf of it here that you can grab and print if that’s easier for you.]

Filed Under: SEO

Calculating Organic Share of Voice on Multi-Topic Enterprise Sites

November 11, 2019 by Katherine Watier-Ong Leave a Comment

Are you working to figure out how to calculate the search share of voice (SOV) but don’t have an enterprise search tool at hand to do it for you? This post walks through how I developed a rough SOV calculation for an enterprise client across one topic set using SEMRush and Ahrefs.

Filed Under: SEO

Search and social news — September 2019

October 16, 2019 by Katherine Watier-Ong 1 Comment

In September, I attended both the DC Digital Marketing Summit and the Advanced Search Summit. I really learned a ton from both shows, but the one new idea that I took away from the Digital Marketing Summit was this: Turn whitepapers into audio files for more consumption Did you know that reading a white paper […]

Filed Under: Search and Social News

Deadly Combination: Relative Links and Lack of 404s

October 3, 2019 by Katherine Watier-Ong Leave a Comment

broken link in a chain linked fence

I’m going to get technical with you all because once I see an SEO issue with more than one client, I feel compelled to put together a sort of PSA.  This is one of those “don’t do this at home” type of posts. The SEO issue I’m going to outline probably only happens on large […]

Filed Under: SEO

Search and Social News — August 2019

September 9, 2019 by Katherine Watier-Ong Leave a Comment

Photo by Hello I'm Nik ?? on Unsplash

August was a great month for enjoying the last part of summer, catching up on a few personal development projects, launching new services, and seeing one of my kiddos off to her first day of Kindergarten! It was also a busy month with announcements from Google and Bing. I also started reading this great book […]

Filed Under: Search and Social News

Optimizing for Google Scholar vs Googlebot

August 29, 2019 by Katherine Watier-Ong Leave a Comment

Library books

Are you working on a Google Scholar site that could be more optimized for Google search? Then this post is for you. Over the past year, I’ve been working with professional journals that are in Google Scholar but need to improve their visibility in Google Search. My focus has been to ensure that I don’t […]

Filed Under: SEO

Search and social news – July 2019

August 6, 2019 by Katherine Watier-Ong Leave a Comment

July was a busy month for me where I was able to join other amazing panelists (Duane Forester, Evan Kirstel John Morabito, and Mike Cooley) at the Voice Summit in Newark to talk about the opportunities with voice search. Here’s the photo proof:   Here’s what I picked up while at the event: While the […]

Filed Under: Search and Social News

Measuring Voice Search

July 22, 2019 by Katherine Watier-Ong 3 Comments

Digital Marketer creating a voice search measurement plan

The marketing industry is all a buzz about the potential of voice search. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Estimates are that the number of Voice Assistants in use are […]

Filed Under: SEO

Search and social news — June 2019

July 11, 2019 by Katherine Watier-Ong Leave a Comment

Image of SEO

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. This month I learned a ton about what you CAN’T measure when doing SEO. Keep an eye out for a future post, but you’ll […]

Filed Under: Search and Social News

Optimizing for Voice Search with Bing

June 28, 2019 by Katherine Watier-Ong 1 Comment

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. It is known that Google is the dominant search engine in the US with 84% of the market. But did you know that when […]

Filed Under: SEO

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  • Sharing a Googlebot Persona with your developers
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  • Audio SEO – The Ultimate Checklist
  • Calculating Organic Share of Voice on Multi-Topic Enterprise Sites
  • Search and social news — September 2019

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