Do you know much of your direct traffic is actually Google Discover?
Are you suspicious that your direct traffic might instead be Google Discover traffic? Learn more about how to get a sense of this in today’s tip.
Hello! And thanks for listening to SEO tips today.
Unfortunately, Google Discover is recorded as “Direct” in your analytics, though you can add a filter to your Google organic traffic in Google Analytics to find out how much. You can go to your traffic report, flip to Google as your traffic source, add the secondary dimension of Direct Session, and add the following: “include” direct session containing “no.”
If you line up your Discover reporting from Google Search Console and it matches direct spikes in Google Analytics – that’s probably the source of your direct traffic spike. Also, until last month, when a user opens a Chrome tab on Android or iOS to use Google Discover, it was *not* shown in the Google Search Console reporting, and now will be.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: A website’s topical expertise and ranking
Related articles: Google Search Console Limitations and Measurement Issues