Let’s talk about GA4 and its different terminology
Hello. Thanks for listening to SEO tips today.
Let’s talk about two different terms you’ll find in GA4 that are not in the older version of Google Analytics.
Google Analytics 4 Bounce Rate (Why It Isn’t In GA 4)
In GA4, Google has flipped it to engagement rate, which is “engaged,” a session must either result in a conversion, last over 10 seconds, or have multiple screens or page views. This article also goes into an explanation of the new page value metric in GA4.
What are Data Streams in Google Analytics 4?
GA4 is SO different from Universal Analytics, and it’s worth reading this article as a way to start to get familiar with the new ways data is filtered and viewed in GA4 vs. what you’re used to.
If you’d like to learn more about GA 4, Olga Zarzenczna has created a Basic GA 4 Guide at seosly.com.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: The marketing value of Facebook Groups