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You are here: Home / Podcast Episodes / The marketing value of Facebook Groups

The marketing value of Facebook Groups

May 12, 2021 by Katherine Watier-Ong Leave a Comment

Let’s talk about Facebook Groups

Hello. Thanks for listening to SEO tips today.

1.8 Billion People Use Facebook Groups Every Month

This is a HUGE amount of potentially untrackable visits to your site – Facebook groups are a part of that “dark web” you heard talked about – unless, of course, you’re in the group, and you’ve shared a link with UTM tracking.

So how do you take advantage of this audience?

Well, If your audience is active in Facebook groups, you can often reach out to an admin to see if your brand can hold an AMA of value to the group.

Or if the group is relevant to you personally, you can join the group. I’m a member of a variety of podcasting groups which allow for you to share your most recent episode once a month. One of those groups is using a text to email confirmation method that I’ve seen speakers use. They trigger it at the sign-up questions for their group and you’re automatically added to their Facebook group.

Thanks for listening. Come back tomorrow for another SEO tip.


Listen to the previous episode: Creating a Hub to build topical authority

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Filed Under: Daily SEO Tips

About Katherine Watier-Ong

Katherine is an online marketing instructor, public speaker, and a consultant who has over 20 years of experience in communications strategy and online delivery of communications messages, including thirteen years of SEO, social media, SEM, and web analytics management.

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