Katherine Watier Ong is the owner of WO Strategies LLC. An organic traffic marketing partner and trainer to science-based organizations. We collaborate with you and your team to ensure that you have the skills and strategy necessary to grow your organic traffic, with the goal of getting scientific answers into the hands of your customers.
With over 30 years of experience, Katherine loves helping in-house marketers improve their organic traffic results for enterprise-level websites.
She has run digital marketing campaigns for organizations ranging from federal agencies, foreign governments, startups, nonprofits, and Fortune 500 companies focused on G2C, B2B, and B2C audiences.
Her campaigns have had an impact. She’s lost sites due to too much traffic (Environmental Working Group for 4 days, but still 1.2 million visits up from 300K), helped New Yorkers get registered on the NY Heath Exchange, pivoted search query volume toward electronic health records for Office of the National Coordinator for Health Information Technology, and helped Comprehensive Cancer Information grow from 1.5 million to nearly 5 million searches/mo.
Katherine has spoken at the following industry conferences and events:
- Digital Strategy Summit (2023-2024)
- Brighton SEO (2020)
- Voice Summit (2018-2020)
- OMS San Diego (2013)
- SES Chicago (2012)
- EXL Pharma Conference (2012)
- DC Digital Capital Week (2011)
She has a BA in Social Psychology from Hampshire College and an MA in Tech Marketing and Business from Georgetown, where she conducted the first study on consumer adoption of wearable computers.
Mission
We are an organic traffic marketing partner and trainer to science-based organizations. We collaborate with you and your team to ensure that you have the skills and strategy necessary to grow your organic traffic, with the goal of getting scientific answers into the hands of your customers.
Core Values
Katherine started her own company because she wanted to live her core values. These include:
- Integrity, Honesty, and a bit of New Englander bluntness.
- Empathy (for you as an in-house marketer and for your target audience).
- Focus on educating your team, your business, and the marketing community at large about how SEO works and can drive results.
- Tenacity and collaborative approach to provide the best in class work that drives real results
Industry Experience
Federal Agencies
- NOAA Fisheries
- HHS Office of the National Coordinator
- National Cancer Institute
- HHS Centers for Medicare and Medicaid Services – CHIP/InsureKidsNow.gov
- HHS Office of National Civil Rights
- US State Department
- USDA
- US Navy
- GSA
State Government
- NY State Health Benefits Exchange
Foreign Governments
- The Russian Federation
Agriculture
- GMOAnswers.com
- FarmlandFilm.com
- National Council of Beef aka FactsAboutBeef
- US Farmers and Ranchers Alliance
- WattAgNet
Pharmaceutical
- Afaxys
- Xiaflex/Auxilium
- Takeda
Healthcare
- Dignity Health
- Express Scripts
- Cleveland Clinic
- Caris Life Sciences
- Nestle Health Sciences
- Toshiba Medical
- Wellpoint
- NSF.org
Associations
- National Academy of Sciences
- American College of Cardiology Journals
- American Society of Microbiology
- Council for Biotechnology
- National Honey Board
- International Food Information Council
- Dental Group Practice Association
- CA Milk Advisory Board
- Quality Parts Coalition
Manufacturing
- Applied Materials
- SkyponSkyonic
Consumer Packaged Goods
- Conagra
- Coffee Mate
- Clorox
- Crystal Light
Nonprofits
- International Development Bank
- Mass Legal Help
- Razoo
- Environmental Working Group
- Family Fighting Flu
- The Leukemia & Lymphoma Society
- National Heart, Lung, and Blood Institute
- SCORE
- Cystic Fibrosis Foundation
- National 4-H Council
B2C
- Healthline
- Barsala
- Gennev
- HR Block
- Kraft
- Kikkoman
- Conagra
- Hershey’s
- GMOAnswers.com
- Hertz
- FedEx
- 1-800-Contacts
- Blue Cross Blue Shield of Georgia
B2B
- IBM
- HPMatter.com
- IBM
- NSF.org
Energy
- Gazprom
Financial
- Chase
Service Agencies
- Propecta
- Net Strategies
- Maximus
- Experience
- Ketchum
- Patients and Purpose
- INK Communications
Education
- Ombudsman Educational Services
- University of California, San Francisco
Automotive
- Motory.com
News
- Rollcall.com
- The Story Exchange
WO Strategies Federal Capabilities Statement
Send a note today to learn more about how we can focus your organization’s digital marketing strategy and more effectively connect you with your online audience.
