Watier Ong Strategies

Main Nav

  • Home
  • About
    • Our Results and Case Studies
    • Clients
    • Approach
    • Values
    • Testimonials
    • Katherine Watier Ong Speaker Info
    • Published Thought Leadership
  • Services
    • AI SEO Services
    • Technical SEO Services
    • Traffic Loss Investigation
    • SEO for Associations and Academic Journals
    • Video Optimization
    • Voice Search and Wearable Tech Optimization Services
    • White Label SEO Audit Services
    • Google Analytics Audits
  • Training
    • Member Login
    • Specialized Technical SEO Training
    • SEO Coaching
    • SEO Bootcamp Course Registration
    • SEO Bootcamp Course
      • SEO Bootcamp Course questions
  • Podcasts
    • Daily SEO Tips
    • Digital Marketing Victories
  • Digital Marketing Resources
    • Newsletter Signup
    • WO Strategies Recommendations
    • Blog
    • Digital Marketing How-To Videos
    • Join Our Free Content Library Membership
  • Contact
You are here: Home / About / Approach

Approach

Integrated strategic marketing is in our DNA.

While we focus on increasing organic traffic for our clients, we do that through a clear brand focus that speaks to your audience, differentiates you from your competitors, and leverages multiple touchpoints.

Our expertise

We can help you optimize your presence across any platform that has a search ranking algorithm. Our extensive expertise includes driving traffic from Google search, Bing Search, voice search, and YouTube.

Our online traffic driving process

The nuts and bolts of what we provide to each client are customized for you – your audience, your competition, and your internal capacity.

The process is generally broken down into these steps:

  1. Kickoff and discovery
  2. Online traffic audit and competitive assessment
  3. Staff assessment and training
  4. Improvement to your organic traffic campaigns which may include:
    • UX/Audience research and persona development
    • Brand research/enhancement
    • Content strategy and execution
    • Promotional strategies
    • Web analytics data audit and implementation
    • Dashboard creation
    • Ongoing coaching and training
    • Future visioning to help you leapfrog your competitors

We train you and your team to become masters

Our ultimate goal is to be the starting point for your digital marketing mastery.

We will assess and assist you in increasing your internal capacity for executing on organic traffic campaigns.

Ultimately, we expect you to not need us at some point.

As your internal digital marketing processes become more mature, we know you’ll gain the confidence to drive organic traffic success on your own. Think of us as your digital marketing “training wheels”.

Schedule a Free Strategy Call Today

Let’s Connect

  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Resources

  • Free list - 300+ AI Tools to Boost Your Marketing Output
  • AI Workflows for SEO

Terms of Service and Cookie Policy

Terms and conditions | Cookie policy

Monthly Newsletter

Sign up for our monthly newsletter to get updates on all things SEO.

Industry Presence

Find out more about Katherine’s contributions to the digital marketing industry.

Alignable Winner 2023 – Local Business Person of The Year 2023 

Digital Marketing Victories Podcast

  • Listen to Digital Marketing Victories Podcast

Get a free SEO consultation

For a free consultation call 202-930-1744

Federal Capabilities Statement

Download our federal capabilities statement

Capabilities Deck

Download our capabilities deck

© 2025 Watier Ong (WO) Strategies LLC - A WASHINGTON, DC DIGITAL MARKETING FIRM

Privacy Policy