Are you working to figure out how to calculate the search share of voice (SOV) but don’t have an enterprise search tool at hand to do it for you? This post walks through how I developed a rough SOV calculation for an enterprise client across one topic set using SEMRush and Ahrefs. When I was […]
Search and social news — September 2019
In September, I attended both the DC Digital Marketing Summit and the Advanced Search Summit. I really learned a ton from both shows, but the one new idea that I took away from the Digital Marketing Summit was this: Turn whitepapers into audio files for more consumption Did you know that reading a white paper […]
Deadly Combination: Relative Links and Lack of 404s
I’m going to get technical with you all because once I see an SEO issue with more than one client, I feel compelled to put together a sort of PSA. This is one of those “don’t do this at home” type of posts. The SEO issue I’m going to outline probably only happens on large […]
Search and Social News — August 2019
August was a great month for enjoying the last part of summer, catching up on a few personal development projects, launching new services, and seeing one of my kiddos off to her first day of Kindergarten! It was also a busy month with announcements from Google and Bing. I also started reading this great book […]
Optimizing for Google Scholar vs Googlebot
Are you working on a Google Scholar site that could be more optimized for Google search? Then this post is for you. Over the past year, I’ve been working with professional journals that are in Google Scholar but need to improve their visibility in Google Search. My focus has been to ensure that I don’t […]
Search and social news – July 2019
July was a busy month for me where I was able to join other amazing panelists (Duane Forester, Evan Kirstel John Morabito, and Mike Cooley) at the Voice Summit in Newark to talk about the opportunities with voice search. Here’s the photo proof: Here’s what I picked up while at the event: While the […]
Measuring Voice Search
The marketing industry is all a buzz about the potential of voice search. Estimates are that the number of Voice Assistants in use are predicted to jump threefold to 8 billion by 2023 from 2.5 billion. And those voice assistants are being used to search for answers/information via voice (vs executing a voice action). Bing […]
Search and social news — June 2019
This month I learned a ton about what you CAN’T measure when doing SEO. Keep an eye out for a future post, but you’ll see hints of what you can’t measure in the SEO measurement section below. My other big obsession this month is how to optimize for Bing search since it powers more voice […]
Optimizing for Voice Search with Bing
It is known that Google is the dominant search engine in the US with 84% of the market. But did you know that when it comes to voice Bing powers almost as many voice search enabled devices as Google? Bing’s 2019 voice report broke down which digital assistant their respondents were using when searching via […]
Search and Social News – May 2019
Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements, since there was quite a few. I also spent some time this month sharing my experience around staging environments and SEO in a round-up/guide around how to protect your staging environments. Check […]
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