Google is now measuring heart and respiratory rate

April 12, 2021 by Katherine Watier-Ong Leave a Comment

Google’s newest data set

Hello! And thanks for listening to SEO tips today.

Let’s talk about Google’s newest data set and how I think they might apply it to search.

Google is going to offer heart and respiratory rate measurements using just your smartphone’s camera. I think this is creepy. I wonder what they will do with this data? They already have patents filed around keeping the user’s voice and emotional state in mind when providing search (or voice) results. If you are not taking into account your customer’s emotional state when creating personas, you should.

Thanks for listening. Come back tomorrow for another SEO tip.

Listen to the previous episode: New Digital Marketing Victories podcast episode – Public speaking in 2021

About Katherine Watier-Ong

Katherine is an online marketing instructor, public speaker, and a consultant who has over 20 years of experience in communications strategy and online delivery of communications messages, including thirteen years of SEO, social media, SEM, and web analytics management.

Google is now measuring heart and respiratory rate

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