Have you checked out Google’s Keen yet?
Hello. Thanks for listening to SEO tips today.
Last month, Google launched Keen, what looks like a Pinterest competitor.
Keen is available on the web and on Android (4.4 and up), Google is billing this AI powered, topic-oriented Pinterest-like competitor. It’s a way to “share your passions” with other people. Once you make a topic themed board (by creating a title and saving related web searches) Google will auto populate it with content related to that topical interest.
For search marketers, Keen could become a new source of referral traffic to your sites, but time will tell if it becomes popular enough for you to devote resources.
I also think Google is using this as a way to employ human manpower to strengthen its topic knowledge through human input into which pieces of content “work” within a topic (or not). It’s also gathering social data from Keen users along with their personalized interests which it could use for ad targeting.
For now, check it out at https://staykeen.com
Thanks for listening. Come back tomorrow for another SEO tip.
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