Google’s Question Hub

Today, let’s talk about Google’s question hub.

Hello! Thanks for listening to SEO tips today.

Google has released https://questionhub.google.com/. By creating a free account SEOs can use the tool for content generation. In their announcement, they said that:

“We collect unanswered questions directly from users to identify content gaps online.”

You sign in with your personal Gmail account (as it’s not available for Google Workspace users, just as an FYI).

And then, you browse the topics or search for topics you’re interested in, and you can then see unanswered questions where you can create a web copy.

I searched for commercial fishing and found the following unanswered questions:

• Each nation-state can set commercial fishing operation law as far out as what region?
• What kind of ropes are used for commercial fishing?

Or my search for covid 19 brought up these unanswered questions:

• Is the covid-19 vaccine safe for long haulers?
• Are mutant strains of covid 19 checked in every test given out?

I have always thought SEO is more like a public service – answering the public’s burning questions, and now Google makes it even easier by surfacing those that are unanswered.

You can also export the questions into Excel to organize your writing process.

Once you have an answer, you can then click on “answer” and submit a link to your article.

So that’s your tip for today. Create a Google question hub account and start submitting your answers.

Thanks for listening. Come back tomorrow for another SEO tip.

Listen to the previous episode: Your Entire Website Matters

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