Page Experience Update – How to audit, measure and improve
Page experience and performance (measured via the core web vitals) will be a ranking factor in May 2021. Here are some great resources on how to audit, measure, and create an improvement plan below.
How to audit your site’s Web Core Vitals
This presentation by Rachel Costello from SEO Nerds Switzerland’s Meetup is excellent.
The deck is here, and the recording is here.
Her tips include:
- A list of areas you should check and add to your audit and tools to check those items.
- She also mentions URL Profiler, which you can use to query the Mobile-Friendly test API and Google’s Safe Browsing API at scale.
And as you’re digging into solutions to improve your Core Web Vitals, loading CSS Asynchronously might help. Here’s the 411. And there’s another great article here on Search Engine Land that walks you through finding improvement recommendations.
Tools to measure + Case Studies to Persuade Others
Check out this sheet of tools from Aleyda Solis to help you measure and case studies to convince others to take these metrics seriously. It includes case studies like this one. You can also benchmark your site against competitors with the Core SERP Vitals tool over at defaced. Dev where you can See the Core Web Vitals directly in search results.
You can also push the Core Web Vitals into your GA (the code to use in GitHub), then use a Google Data Studio dashboard to report on that data. Or if you’re on WordPress, there’s a plugin.
You can crawl using Screaming Frog’s Pagespeed Insights API to track performance on your staging server before launching.
And you can spot-check using GT Metrix, which now has Core Web Vitals included as Google Lighthouse now powers it.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: New tools inside your search engine accounts
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