A collection of YouTube updates

There’s been quite a few updates in the video space last month – from both YouTube and Google. Let’s dive into them.

Hello. Thanks for listening to SEO tips today.

Let’s first talk about the YouTube algorithm updates.

Here are the crib notes from the Search Engine Journal article:

• Underperforming videos do not impact your higher-performing videos.
• Inactive subscribers are not a factor impacting YouTube’s recommendation algorithm.
• The impact of external traffic: External traffic can help get a video shown in the recommendations section. But once it’s there, it has to perform well with viewers.

Last month Youtube also introduced Audio ads.

YouTube has been dominant, has a music platform, and is working on expanding into podcasting, so this announcement is not a surprise.

In YouTube’s own words:
“To help you tailor your media and creative approach to the different ways consumers are engaging with YouTube, we’re introducing audio ads, our first ad format designed to connect your brand with audiences engaged in and ambient listening on YouTube. Audio ads, currently in beta, help you efficiently expand reach and grow brand awareness with audio-based creative and the same measurement, audience, and brand safety features as your video campaigns.”

And Google is working on a tool to help you convert static website assets into video content

You can read the announcement and check out Google’s explainer video here. It’s not publicly available yet, but Facebook has something similar (Video Creator Kit). YouTube also has a Video Builder tool.

Additionally, YouTube Analytics Now Reports on Traffic Sources

YouTube is updating its video analytics with insights into specific traffic sources within the YouTube ecosystem that drive views to your videos.

And I discovered a fantastic source for copyright-free music to use with your content, called Audio Hero.

Those are your video tips for this month – I would recommend that everyone look at the new traffic sources report to see if that pivot’s your YouTube engagement strategy, and make sure you have a checklist for sharing new videos externally once you publish them.

Thanks for listening. Come back tomorrow for another SEO tip.

Listen to the previous episode: 307 Redirects are not real redirects

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