Watier Ong Strategies

Main Nav

  • Home
  • About
    • Our Results and Case Studies
    • Clients
    • Approach
    • Values
    • Testimonials
    • Katherine Watier Ong Speaker Info
    • Published Thought Leadership
  • Services
    • AI SEO Services
    • Technical SEO Services
    • Traffic Loss Investigation
    • SEO for Associations and Academic Journals
    • Video Optimization
    • Voice Search and Wearable Tech Optimization Services
    • White Label SEO Audit Services
    • Google Analytics Audits
  • Training
    • Member Login
    • Specialized Technical SEO Training
    • SEO Coaching
    • SEO Bootcamp Course Registration
    • SEO Bootcamp Course
      • SEO Bootcamp Course questions
  • Podcasts
    • Daily SEO Tips
    • Digital Marketing Victories
  • Digital Marketing Resources
    • Newsletter Signup
    • WO Strategies Recommendations
    • Blog
    • Digital Marketing How-To Videos
    • Join Our Free Content Library Membership
  • Contact
You are here: Home / WO Strategies Recommendations

WO Strategies Recommendations

Here are the people, books, tools, and businesses we recommend all the time in one handy location!

Disclaimer: This page may contain affiliate links as well as super useful free and paid resources to help you grow as a digital marketer.

Our Resources

  • How to create a strong social media strategy that supports Google discovery
  • Free list – 300+ AI Tools to Boost Your Marketing Output
  • AI Workflows for SEO
  • Other free templates and checklists in our resources library.

Recommended Companies

We often get asked about companies we recommend outside of SEO and here are the ones we often refer people to:

Service Providers in The Washington, DC Area

  • Marketade – John runs a great shop of smart UX folks and his team is a great partner when one of my clients needs UX clarity.
  • Beutler Ink – We often get asked who we recommend for Wikipedia editing and coaching projects, and Bills’ team has a great partner on many client projects.
  • Goldsmith Interactive – Our go-to consultant for Google Analytics, BigQuery, and Google Data Studio projects.

Tools and Softwares That We Love

  • Content Harmony – SEO-created software that speeds up your content brief process.
  • Ahrefs – It’s amazing for mapping redirects on enterprise sites because if you use the filters you can get all of the data out of their database. It’s also amazing for figuring out your client’s share of voice if they have a multi-topic website.
  • BuzzStream – Our preferred link-building database. Katherine raved about it on PR Week and spoke about how she used their tool to create a repeatable system for outreach at SES Chicago. They also have great downloadable resources related to link building strategy like Linking Outside the Box.
  • Deepcrawl – Prior to moving to Cloud-based crawling with Screaming Frog, this was our go-to for enterprise crawling.
  • Google BigQuery – A serverless, highly scalable, and cost-effective multicloud data warehouse designed for business agility.
  • Google Data Studio – Data visualization easily syncs with BigQuery. Check out our starter list of SEO dashboards using Google Data Studio.
  • Screaming Frog SEO Spider Website Crawler – A website crawler for Windows, macOS and 
  • Semrush – An online visibility management and content marketing SaaS platform.
  • Tableau Software – Data visualization focused on business intelligence.
  • UserTesting – A great way to run user tests from search to see what terms your audience is using to find you AND why they click on specific search results. Here are the results of a test we ran starting from a mobile search.
  • Zapier – A product that we use to link web applications together and automate our work. 

Search Marketing Sites/Blogs

  • Search Engine Land – Up-to-date news on the search industry and landscape.
  • Moz – A great 101 how-tos on search marketing.
  • Annielytics – We love this self-guided Site Audit Checklist that walks you through how to DIY a Tech SEO audit by Annie Cushing.

Search Conference Recommendations

  • MozCon – We’ve been impressed with the ones I’ve attended – they have top-notch presenters
  • SearchLove Conference – This event is smaller, but the quality is great and the networking is amazing.
  • DMO Advanced Search Summit – For SEOs with more years of experience, this conference is packed with takeaways and a great network.
  • Brighton SEO – A UK-based event, and now that it’s online it’s totally worth attending even if you’re a US-based SEO.
  • TechSEO Boost – The best technical SEO show around. Free and you can attend remotely.
  • SEO Templates Checklist – A great SEO Google Data Studio Templates from the SEO community

Books That Katherine Has On Her Marketing Bookshelf

  • Letting Go of the Words: Writing Web Content that Works by Ginny Redish
  • The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think by Eli Pariser
  • The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability by Jessica Bowman
  • One Million Followers: How I Build a Massive Social Media Following in 30 Days by Brendan Kane
  • When Search Meets Web Usability (Voices That Matter) by Shari Thurow

Bonus Resources From Our Podcast Guests

We appreciate that you’ve made it this far down the page! So to say “Thank You”, here’s a list of digital marketing resources recommended by SEO experts we interviewed on our Digital Marketing Victories podcast.

Search This Website

Topics

Get a Free SEO Consultation

For a 30-minute strategy call book a call

Find Katherine online

  • My Resume
  • Linkedin
  • Bluesky
  • Pinterest
  • Facebook
  • Moz.com
  • Quora
  • YouTube
  • Podcast Feed

Subscribe to our YouTube Channel

Recent Posts

  • What AI Content Policies Should Your Organization Have?
  • Google’s AI Overviews & Perspectives
  • Why .govs need an SEO strategy
  • Google Analytics 4 – The 411
  • A look back at 2021, and some 2022 optimism.

Check out our podcast!

Daily SEO Tips

155 episodes

Digital Marketing Victories - All Episodes

32 episodes

Let’s Connect

  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Resources

  • Free list - 300+ AI Tools to Boost Your Marketing Output
  • AI Workflows for SEO

Terms of Service and Cookie Policy

Terms and conditions | Cookie policy

Monthly Newsletter

Sign up for our monthly newsletter to get updates on all things SEO.

Industry Presence

Find out more about Katherine’s contributions to the digital marketing industry.

Alignable Winner 2023 – Local Business Person of The Year 2023 

Digital Marketing Victories Podcast

  • Listen to Digital Marketing Victories Podcast

Get a free SEO consultation

For a free consultation call 202-930-1744

Federal Capabilities Statement

Download our federal capabilities statement

Capabilities Deck

Download our capabilities deck

© 2025 Watier Ong (WO) Strategies LLC - A WASHINGTON, DC DIGITAL MARKETING FIRM

Privacy Policy