The Challenge
BlueCorridor.org’s original site was desktop only even though it supported an on-the-ground rally of natural gas vehicles through Europe with local events and press coverage.
The Solution
For Gazprom’s BlueCorridor.com, Katherine created a strategy which included rebuilt their Blue Corridor rally site into an evergreen spot on the web promoting the use of natural gas as a cheaper and cleaner transportation fuel.
The new site was built to be 100% mobile friendly (for both US and EU devices), optimized for search engines and supported by link building and promotion campaigns throughout the year.
Katherine’s team at Ketchum also supported the team with a social media promotion strategy utilizing Facebook, Google+, YouTube and Twitter.
The Results
The revamped website and promotion campaign increased site visits by 130.02%, while also increasing the average site visit duration by 68.22%.
Additionally, Gazprom decided that they were ready to expand the site internationally to better meet their target audience. Katherine provided the team with a plan, resources, and recommendations for creating and promoting a version of the site to a German-only audience in Germany.
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