The Challenge
The medical membership site’s journals were not indexed or ranked quickly enough to generate expected citations.
The Strategy
We executed on the following:
- A full SEO audit of the membership association’s online journals
- SEO training and coaching for internal staff, and
- Managing and QA’d the implementation of SEO technical recommendations.
The most crucial fix (implemented first) was the resolution of a crawl trap – a relative URL triggering fake pages without a 404 status.
The Results
The technical recommendations began in March 2019, and the site was ranking for 40k additional keywords one month later, with 2,623 keywords on Google page one.
This is an excellent example of how on larger sites, technical issues can really limit the site’s potential. We’ve since trained two other academic journal managers on how to troubleshoot technical SEO issues on their own – ensuring that issues like this won’t appear in the future.
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