The Challenge
NOAA Fisheries had executed a website redesign that did not generate the increase in traffic as expected. As a result, their development team brought us on board to fix the traffic decrease and create an ongoing SEO strategy.
The Strategy
We provided the following services as a part of our strategy:
- SEO audit and competitive assessment
- Training of internal team on SEO
- Setting up SEO reporting and targets
- Providing suggestions for SEO software for in-house use
- Conducted keyword research and provided initial keyword mapping
- Generated website copy improvements
- Provided crawl budget improvements
- Generated subdomain migration plans and checklists
- Provide Wikipedia “coaching” to improve NOAA Fisheries Wikipedia pages
- Delivered a YouTube audit and recommendations
- Provided video SEO tracking software recommendations and measurement suggestions
The Results
Organic traffic increased by over .5M visits with 17,862 more keywords ranking on Google page one. The internal team now has a process and plan to start integrating SEO into their workflow.