Optimizing to get the Click

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SEO Bootcamp Course
- SEO Overview – What is SEO, How do Search Engines Work?
  - Understanding the Marketing Platforms
  - Google’s AI Summaries
  - Bing
  - Youtube
  - Following the Rules
  - Technical SEO Rules
  - Google’s Content Rules.
  - Google’s User Journeys, Topic Layer & Fraggles
  - Promotion Rules
  - User engagement rules
  - Personalization
  - Stay up to date & future focused – Wrap Up
- Searchers Intent Keyword Research Train
  - How Seach Engines Understand Content
  - Human Interaction with Search
  - Impacts of Chatbots in Search
  - 411 using AI chat
  - Value of a Keyword Research Process
  - Let’s get started with keyword research
  - Brainstorm Keywords
  - Eliminating and Selecting Keywords
  - Grouping the Keywords
  - Adding Supportive Terms
  - Creating a Writing Plan
  - Wrap Up
- Writing for Searchers – Who is your Audience?
  - Human SERP Behavior
  - Web Writing
  - Google’s Content Rules
  - Align with Brand Guidelines
  - Optimizing to get the Click
  - Links in Your Copy
  - Fraggles
  - Featured Snippets
  - People Also Ask
  - AI Overviews
  - Different Content Formats
  - How Can We Measure the Impact
  - Wrap Up
- Technical SEO
  - Google in 2024
  - Google’s 2024 Content Guidelines That Impact Indexing
  - An SEO’s Focus
  - Technical SEO Overview
  - Discovery
  - Crawling
  - Rendering
  - Indexing
  - Ranking
  - Google Penalties
  - E-commerce SEO
  - Local SEO
  - Journal SEO
  - International SEO
  - Additional Resources
  - Tips for Adding a Strong Tech Ticket
- Link building and Promotion
- SEO Measurement

Optimizing to get the Click

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Resources

Terms of Service and Cookie Policy

Monthly Newsletter

Industry Presence

Digital Marketing Victories Podcast

Get a free SEO consultation

Federal Capabilities Statement

Capabilities Deck