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You are here: Home / Archives for social media

Please call it social media: Social media UTM tracking gone awry

February 27, 2018 by Katherine Watier-Ong Leave a Comment

Screenshot of Google Analytics

Ok. Let’s talk social media UTM tracking.  If you’re unfamiliar with what UTM tracking is in Google Analytics, please read this first. Now that we’re all on the same page – it’s time for a Public Service Announcement. I am seeing clients getting way too creative with their UTM tagging and as a result, they are […]

Filed Under: Google Analytics Tagged With: social media, utm tracking

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