Training

Over her career, Katherine has trained clients on the following online marketing topics:

• How to conduct an SEO audit or do online competitive assessments
• How to do keyword research
• How to write for search and online reading
• Link building and online relationship management strategies
• Social Media marketing strategies for link building and brand building
• Social media platform “how to’s” for Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, Desk.com and Hootsuite.
• Social media customer service implementation and execution strategies.
• Local SEO
• International SEO
• Web analytics strategy and implementation
• Technical SEO

Katherine’s SEO Bootcamp is accepting registrations!

Some of Katherine’s online marketing training clients include:

• National Cancer Institute (NCI)
• HHS Office of the National Coordinator
• INK Communications
• Creative Drive
• The Story Exchange
• Legends of Learning
• RollCall.com
• WATT Global Media
• Razoo
• Propecta
• NetStrategies
• Ketchum staff & clients (National Honey Board, NY State of Health, Toshiba Medical Services, Express Scripts, Cleveland Clinic, FedEx, and others).
• Westat
• GHI International
• Environmental Working Group
• Independent Insurance Agent and Brokers of America
• International Food Information Council
• Cystic Fibrosis Foundation
• Joy of Motion Dance Centers
• Volunteer Alexandria and Leadership Alexandria
• TechLiterate

Here’s what her students have said about Katherine’s digital marketing training classes:

Whether you’re first learning the basics or need a brush up on what’s relevant now, you can rely on the fact that Katherine knows what matters, what doesn’t and why. From beginners to people mid-career – there’s always something you can learn from her. My team has thoroughly benefitted from their training and we’re making great strides for our customers. If you want practical, actionable, engaging training, look no further.
– Virginia Case, former Managing Director, NetStrategies

Thanks for the Social Media Training. You have no idea how helpful it was for our Foundation. You have been a light for us who were in the darkness on Social Media.
– Rev. Jean-Claude Atusameso, President, JATUKIK PROVIDENCE FOUNDATION

I wanted to share with you that your workshop was the best that I attended at the conference (National Conference on Volunteering and Service). I especially appreciated the presentation of different levels of investment in SEO activities based upon how much time individuals have available.
– Marta Bortner, California Volunteers

Thank you so much, Katherine. Yours was the most relevant and useful webinar that I have participated in recent history. Thanks again!
– Sarah W. Catoe, Hands On Asheville-Buncombe

Your knowledge is invaluable to us and I am so very grateful to you for sharing your expertise with us. We’ll be checking your blog as we update our own online marketing…and I’m sure we will be asking for help in the future! You are the BEST, Katherine. Thank you. Thank you. Thank you!
– Ann Wilson, Director of Operations, Joy of Motion Dance Center

Katherine has also spoken at the following events about how to increase your brand’s online presence:

• VOICE Global Livestream Summit | Modev | 2020
• BrightonSEO: Search and Content Summit | 2020
• VOICE Summit | 2019
• VOICE Summit | 2018
• Online Marketing Summit San Diego | 2013
• Search Engine Strategies Chicago | 2012
• EXL Pharma Conference | 2012
• DC Digital Capital Week | 2011
• HHS ONC’s Annual Conference | 2010 & 2011
• PRSA Nonprofit day | 2010
• Public Relations Society of America DC Nonprofit Day | 2010
• American Marketing Association | 2009
• Northwest Network Conference | 2008
• Salsa Democracy in Action User Conference | 2008
• Delaware Volunteerism Conference | 2008
• National Conference on Volunteering and Service | 2007
• National Conference on Volunteering and Service | 2005 & 2006
• NTEN Conference | 2006
• American Marketing Association’s DC brown bag series
• FL Governor’s Hurricane Conference | 2006

Contact Katherine Ong today about how she can enhance your marketing team’s effectiveness with a custom online marketing training session.