Are you working to figure out how to calculate the search share of voice (SOV) but don’t have an enterprise search tool at hand to do it for you? This post walks through how I developed a rough SOV calculation for an enterprise client across one topic set using SEMRush and Ahrefs.
Search Results for: voice
Measuring Voice Search
The marketing industry is all a buzz about the potential of voice search. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Estimates are that the number of Voice Assistants in use are […]
Optimizing for Voice Search with Bing
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. It is known that Google is the dominant search engine in the US with 84% of the market. But did you know that when […]
Voice SEO Insights from Katherine Ong’s Voice Summit Presentation
I gave my first presentation on the opportunities for SEOs interested in appearing for voice search queries back in 2016, and recently at Search Love Boston, I got a chance to chat over breakfast with Will Critchlow from Distilled about the voice search opportunity. That conversation inspired me to question the data we’ve seen thus […]
SEO for Voice Search
Do you need to worry about optimizing for voice search queries? I think every future focused marketer does. Below I’ll cover the rapid growth of people using voice search and walk through how you can get started with your own strategy for capturing people searching via using their voice. Here’s a quick history of voice […]
Google Analytics 4 – The 411
Get ready for GA 4 or find a Google Analytics alternative. What is happening? Universal Analytics is being discontinued and will stop tracking in July 2023. AND If you want to have year-over-year tracking, you’ll need to set up GA 4 tracking by July of this year. AND Your UA data will disappear (some SEOs […]
Featured Snippets Writing Guide
Editor’s note: Post updated on September 14th, 2022. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Some of my clients are big federal agencies already ranking in Google’s top 10 for their […]
Audio SEO – The Ultimate Checklist
Interested in optimizing your audio assets? This post is for you.
Optimizing podcasts and audio assets for search is a relatively new effort, and now it has even more focus from Google in relation to surfacing podcast landing pages and episodes in search.
[Editor’s note: This is a long post, so if we’ve created a .pdf of it here that you can grab and print if that’s easier for you.]
Search and social news — September 2019
In September, I attended both the DC Digital Marketing Summit and the Advanced Search Summit. I really learned a ton from both shows, but the one new idea that I took away from the Digital Marketing Summit was this: Turn whitepapers into audio files for more consumption Did you know that reading a white paper […]
Search and Social News — August 2019
August was a great month for enjoying the last part of summer, catching up on a few personal development projects, launching new services, and seeing one of my kiddos off to her first day of Kindergarten! It was also a busy month with announcements from Google and Bing. I also started reading this great book […]
Search and social news – July 2019
July was a busy month for me where I was able to join other amazing panelists (Duane Forester, Evan Kirstel John Morabito, and Mike Cooley) at the Voice Summit in Newark to talk about the opportunities with voice search. Here’s the photo proof: Here’s what I picked up while at the event: While the […]
Search and social news — June 2019
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. This month I learned a ton about what you CAN’T measure when doing SEO. Keep an eye out for a future post, but you’ll […]
