Watier Ong Strategies

Main Nav

  • Home
  • About
    • Clients
      • Client Results
      • SEO Client Case Study
    • Approach
    • Values
    • Katherine Watier Ong Speaker Info
      • Published Thought Leadership
  • Services
    • Technical SEO Services
    • Traffic Loss Investigation
    • Monthly SEO Services
    • SEO Coaching
    • Video Optimization
    • Voice Search and Wearable Tech Optimization Services
    • White Label SEO Audit Services
    • Google Analytics Audits
  • Training
    • Member Login
    • Technical SEO Training
    • SEO Bootcamp Course Registration
    • SEO Bootcamp Course
      • SEO Bootcamp Course questions
  • Testimonials
  • Resources
    • Free Member Resources Opt-in
    • Blog
    • Digital Marketing How-To Videos
  • Podcasts
    • Daily SEO Tips
    • Digital Marketing Victories
  • Contact
This website or its third-party tools use cookies which are necessary to its functioning and required to improve your experience. By clicking the consent button, you agree to allow the site to use, collect and/or store cookies.
Please click the consent button to view this website.
I accept
Deny cookies Go Back
Don’t show this message again.

This website uses cookies

We use cookies to personalize content and functionality, as well as to improve our services. You can read more about how cookies are used to improve the user experience here.

You are here: Home / Clients / SEO Client Results: A Case Study

SEO Client Results: A Case Study

In January 2018, WO Strategies was approached by a client that had no SEO strategy in place and was looking to increase their online awareness, traffic, and domain authority. They were also interested in training their junior in-house staff to support their long-term SEO goals.

Quick Changes Led to Fast Results
The advice we typically give to clients in relation to SEO results is that it can take upwards of six months to see the needle move in the desired direction. As you can see in this particular case, we were able to get impressive results in just 3 months.

The above data is from Ahrefs. We came on board in mid-January 2018 as you can see, the client was able to see real results in a short time.

How did we do it?

1. SEO Audit:

We conduct a comprehensive analysis of how your website measures up to SEO best practices from Google and the search industry. We also compare how well the client was optimizing its site for organic traffic vs its competitors.

Our audits are often over a hundred pages of analysis, tips, suggestions, data, recommendations, and prioritized fixes. This client was able to move quickly on a few elements focused on enhancing Google crawling and indexing (along with page speed) which drove the results you saw above.

2. Staff Training:

In order to get these results, it was critical to get everyone on the team on the same page. It’s easier, more efficient and the results are stronger if the entire team knows the essential elements that impact SEO. Once everyone on the client side was trained on the basics of SEO we were able to implement recommendations from the audit relatively quickly.

3. Implementation of critical SEO fixes in the audit:

  • XML + HTML Sitemaps: This particular company was able to make adjustments to the XML and HTML sitemaps so Google could effectively crawl the site’s pages.
  • Faster Homepage load:  Google uses page load as a ranking factor, and as highlighted in the audit, this site had a slow loading homepage. Luckily their dev team was able to prioritize a few quick fixes that reduced their homepage page load time by 50%.

5. Organized promotion and outreach using Buzzstream:

This client benefited greatly from setting up the Buzzstream software to manage their overall link building strategy. It also allowed us to coordinate and add link building opportunities that the client then outreached to – resulting in link growth and increased online awareness.

These are just a few of the recommendations that the WO Strategies team made in a 150-page comprehensive audit and via the SEO coaching program.

 

Nonprofit News Site

Challenge: This client was a small nonprofit site in the news industry. They had been relying on paid search to drivetraffic to their site using in-house resources.

Strategy: We did an assessment of their website’s optimization, set a keyword strategy in place, improved their dashboard measurement, coached them on promotion strategies, and found them a resource to manage their Google Ads grant.

Results: We were brought on board in July 2018, and here are their current results:

 

Fisheries.NOAA.gov

Challenge: NOAA Fisheries had executed a website redesign that did not generate the increase in traffic as expected.

Strategy: After an SEO audit and competitive assessment, Katherine trained the internal team on SEO, set in place SEO reporting and targets, generated writing improvements, Googlebot crawl improvements, and subdomain migration plans. Additionally, the plan included Wikipedia improvements and YouTube and video optimization plan.

Results:  Organic traffic is up by over .5M visits with 17,862 more keywords ranking on Google page one. The internal team now has a process and plan to start integrating SEO into their workflow.

 

Medical Membership Association

Challenge: The medical membership site’s journals were not being indexed or ranked quickly enough to generate expected citations.

Strategy: We did a full SEO audit of the membership association’s online journals, trained and coached internal staff and managed the implementation of SEO technical recommendations

Results: The technical recommendations began in March, 2019 and one month later is already ranking for 40k additional keywords.

Are you looking for an SEO partner to work with you month over month to improve your organic traffic?

If you think your website needs the expert guidance of a professional SEO and you would like to see real results, contact us today!

Search This Website

Topics

Get a Free SEO Consultation

For a free 15-minute consultation schedule a time here

Find Katherine online

  • My Resume
  • Linkedin
  • Twitter
  • Pinterest
  • Facebook
  • Moz.com
  • Quora
  • YouTube
  • Podcast Feed

Subscribe to our YouTube Channel

Recent Posts

  • Google Analytics 4 – The 411
  • A look back at 2021, and some 2022 optimism.
  • Sharing a Googlebot Persona with your developers
  • How to write for Google’s Featured Snippets in 2020
  • Audio SEO – The Ultimate Checklist

Check out our podcasts!

Daily SEO Tips (Alexa Flash Briefing Skill)

155 episodes

Digital Marketing Victories

15 episodes

Subscribe to get future blog posts and monthly search updates

Follow Katherine

  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Industry Presence

Find out more about Katherine’s contributions to the Digital Marketing industry.

Digital Marketing Victories Podcast

  • Listen to my Digital Marketing Victories Podcast

Get a free SEO consultation

For a free consultation call 202-930-1744

Federal Capabilities Statement

Download our federal capabilities statement

© 2022 Watier Ong (WO) Strategies LLC - A WASHINGTON, DC DIGITAL MARKETING FIRM

Privacy Policy