Google Analytics 4 – Time to Getting Familiar

Hello, and thanks for listening to SEO tips today.

While G4 is an expansion and re-branding of the App + Web Property that was launched last year. It’s now officially released and when you set up new GA accounts, it’s the default option when you set up a new property and Google recommends that you set up both property types in parallel.

Here are the crib notes:

• • This new GA tracking does not track page views and instead is build around an event structure.
  • It’s more like an enterprise analytics tool (Adobe) where you have to set up the dashboard views you want to see (vs them being there by default).
• It’s a major departure from the current Universal Analytics and will require new training, tracking, and reporting to be successfully implemented.
• Deeper integration with Google Ads.
• Tracks users across devices and across web/app.
• It can automatically alert marketers to data trends based on AI predictions.
• The new layout is organized around the customer lifecycle.
• Even tracking (page scrolls and video plays) are tracked without additional code.
• There are additional options to comply with GDPR and CCPA (delete a user’s data). 
• You can’t yet filter out your company’s (or consultants) traffic, or track cross-domain.
• It currently does not have a link with Google Search Console.

If you’re looking for a quick overview of the differences, I would recommend this video.

Thanks for listening. Come back tomorrow for another SEO tip.

Listen to the previous episode: Google now ranking passages and moments

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