An update on how to increase organic discovery of podcasts
Hello, and thanks for listening to SEO tips today.
First a few updates from the world of podcast marketing:
Amazon has entered the Podcasting Market
Amazon Music now lets you discover and play podcasts – in its iOS and Android apps and on the web, as well as via Amazon Echo smart speakers. You can also pick up where you left off in any podcast. FYI. This does not mean that you’re immediately in Audible, but it will allow your podcast to be available to Amazon Music’s 55 million users. To submit your podcast via your podcast host, or (if you can’t do that) directly with Amazon Music
Signs of a podcast test- podcasts are surfacing in Google Discover
Google Discover is testing surfacing podcasts episodes. I am not surprised by this as for the last three years I’ve been saying that Google is working toward providing audio only answers for questions and has a goal to double podcast listening.
Spotify is creating algorithmic and editor curated playlists for podcasts
And if you don’t have a Spotify account for podcasters, you should as they promise metrics on your listeners and notifications if you get added to those playlists.
And a few other podcast marketing tips:
Everyone who has a podcast should conduct keyword research using their favorite keyword research tool (mine is SEMRush) to see what podcast episodes folks are looking for. You can either put a keyword + episode into the tool or your keyword + podcast and see if that generates any ideas for future guests or episodes for your podcasts.
Also, I’m really enjoying the Headliner app – which allows for easy creation of video from your audio content – creating a sharable visual asset for your social media posts.
So those are your podcast marketing tips for today – conduct keyword research for future episodes, register your podcast with Amazon Music, and look at the data in your Spotify podcaster account.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: Dwell rate and SEO
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