Today’s tip is going to focus on whether any benefit to adding audio files to your website.
Hello! And thanks for listening to SEO tips today.
And the latest from Google, No. There is no SEO benefit to audio versions of text posts.
Unlike photo and video, Google doesn’t do anything special with audio content that is not part of a podcast, and it’s not processed separately by Google.
However, IF you have audio in a podcast format and surface it via an RSS feed, Google can index it via your podcast feed and surface it in Google’s podcast search and the podcast one box.
So the takeaway here is to no just randomly upload audio files to your landing pages, but instead launch a podcast to take advantage of potentially a new traffic source to your content.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: Brand Associations in Google Search Console