Hello! Thanks for listening to SEO tips today.
Today’s tip is from Brody Clark. (or @BrodieSEO on Twitter)
There are now two reports in Google Search Console that reports on your site’s news performance, but they measure different things.
The first report is under the Search Results tab where you can filter to news queries. That will show you results returned in the “news” tab and will show a sampled version of these queries.
The second separate Google News report you can see on the right rail inside Google Search Console is traffic from news.google.com or the Google news app. Both serve the user results based on their interest profile so the report for you as a webmaster does not have query data.
Note that the top stories carousel in Google search also has news, but you can’t pull that reporting from Google Search Console.
So that’s your takeaway from today – keep in mind what each report measures if you’re working to improve your Google News performance.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: How Big Tech is potentially using voice data in search results