Google updated its User CTR Patent.
Hello. Thanks for listening to SEO tips today.
Yes, they say that they don’t use click-through rates, but they just filed an update to their CTR patent. You should read Bill Slawski’s analysis to make up your mind. I’m in the camp of using user signals (and we know that Bing does), so I think it’s worth adding to your SEO processes.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: Google knows writers
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Interesting development. Marketers will again need to adapt to this change.