Let’s talk about keyword research tips for YouTube videos
Hello! Thanks for listening to SEO tips today.
This tidbit comes from the YouTube Creator Insider channel, where members of YouTube’s search and discover team answer questions from users.
In their video about search and discovery, they shared the following.
Here are their three recommended tactics for keyword research:
- Audience Insights
- Google Trends
- Competitor Analysis
Audience Insights are found within YouTube Analytics and show creators what other videos your audience is watching. Smart optimizers would note the titles and thumbnails of those videos to see if there are enhancements that you can make to your videos.
Google Trends (filtered for YouTube), which most SEOs should be familiar with helps you spot trending topics in general which you can apply to your YouTube video creation.
And Competitive analysis involves looking at which videos appear in YouTube search when you search. You should analyze how your competitors are optimizing the labeling of their video and their video format and how they are working to increase their overall watch time and engagement.
I would also add that tools like Ahrefs and Keyword.io actually help you query the YouTube database and show you monthly averages for queries on YouTube.
So that’s your tip for today. Three areas you can use for keyword research for YouTube videos.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: Finding missing URLs that need redirects