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You are here: Home / Podcast Episodes / Podcasters and Recipe sites will see more direct traffic

Podcasters and Recipe sites will see more direct traffic

July 13, 2020 by Katherine Watier-Ong Leave a Comment

https://wostrategies.com/wp-content/uploads/2020/07/PodcastersandRecipesiteswillseemoredirecttraffic.mp3

Heads up podcasters and recipe sites: more untrackable traffic coming your way.

Hello. Thanks for listening to SEO tips today.

Google has added podcasts and recipe cards to its Assistant Snapshot feed.

Remember Google Now? It’s the new name for what is now the Assistant Snapshot feed. That feed now has new features focused on increasing podcast listeners and surfacing recipe suggestions.

Now it will (in the morning) provide you with a card that highlights “Podcasts for you.” If you tap on the card it will allow you to explore podcasts. The suggestions include current show subscriptions and those that you might like based on your listening history. 

There is also a new “Plan today’s meals” card.  Google provides a sample image and other recipe details, like ratings. Below that card, it provides filtering options that have terms like “Easy” and “Healthy”. These cards also display on Smart Displays. 

The challenge, as a marketer, is that traffic from Google Assistant and Displays will come through to your analytics as “direct”. So if you see new direct traffic coming your way, it could be that your content is being featured and discovered by Google Assistant users. 

Thanks for listening. Come back tomorrow for another SEO tip.

Filed Under: Daily SEO Tips

About Katherine Watier-Ong

Katherine is an online marketing instructor, public speaker, and a consultant who has over 20 years of experience in communications strategy and online delivery of communications messages, including thirteen years of SEO, social media, SEM, and web analytics management.

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