Heads up podcasters and recipe sites: more untrackable traffic coming your way.
Hello. Thanks for listening to SEO tips today.
Google has added podcasts and recipe cards to its Assistant Snapshot feed.
Remember Google Now? It’s the new name for what is now the Assistant Snapshot feed. That feed now has new features focused on increasing podcast listeners and surfacing recipe suggestions.
Now it will (in the morning) provide you with a card that highlights “Podcasts for you.” If you tap on the card it will allow you to explore podcasts. The suggestions include current show subscriptions and those that you might like based on your listening history.
There is also a new “Plan today’s meals” card. Google provides a sample image and other recipe details, like ratings. Below that card, it provides filtering options that have terms like “Easy” and “Healthy”. These cards also display on Smart Displays.
The challenge, as a marketer, is that traffic from Google Assistant and Displays will come through to your analytics as “direct”. So if you see new direct traffic coming your way, it could be that your content is being featured and discovered by Google Assistant users.
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