When do you need local SEO?
Hello, and thanks for listening to SEO tips today.
Let’s talk through today about when you might need to invest in a local SEO plan for you or your client and what that would even mean.
If you’ve been working on SEO for a site that does NOT have any local offices or a brick and mortar presence where customers can interact with you or your client, you might not be aware of what local SEO is and if you need it.
Ultimately, if your audience is looking for your topics and adding a local identifier (like whoopie pies in Camden, Maine) or “whoopie pies near me,” then you need a local SEO plan.
And unfortunately, it will just mean more work for you- as these are signs you need a local SEO plan. Local search queries often show map results pulled from a Google My Business listing, so you’re going to want to claim that for every locality.
But it’s more complicated than that. There are some big data aggregators where you’re doing to walk to make sure that you’re Name, Address, and Phone number are accurate because those listings populate much of the rest of the Internet, and a punctuation difference could mean that the various search engines don’t understand your local business or local office.
You’re going to want to do an audit and fix every mention of your name, address, and phone number and claim your listings in all of the major directories used for mobile and voice queries for local businesses, which includes things like Bing and Apple Maps and Yelp.
And ranking? Well then, beyond relevant content, you’re going to need local links — think like from your local church or community bulletin board.
It’s all frankly a lot of work. There are excellent resources out there for you to learn more like Moz Local, BrightLocal, and WhiteSpark, and if you can find a video from any search show with Greg Gifford, I would highly recommend watching as he’s one of the rock stars in the local SEO space.
So that’s your tip for today – when you might need to consider a local SEO plan.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: Marketing a new food brand online
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