Tips for getting more organic CTR when it’s on the decline

Tips for getting more organic CTR when it is on the decline

Are you concerned about declining organic traffic click-through rates? You should be.

Hello, thanks for listening to SEO tips today.

If you’ve been following Rand Fishkin’s work at all (he’s now the CEO of Sparktoro — used to be the CEO of Moz) you now know that currently, organic search opportunity is below 50%.

Here are my thoughts on how you can counteract that trend.

1. Funnel users into controlled environments. These environments include apps, email, and communities, Slack channels, Facebook groups or subreddits. I specifically encourage my clients to double down on their email list as they own that attention.
2. Become a destination before they search. Websites that are destinations get high repeat visits, direct traffic, and brand searches. You do that by using your domain in all of your advertising and educate your audience to search for you using brand terms like “National Cancer institute breast cancer”. You should double down on your brand to get them to go to you directly.
3. Look at optimizing for long-tail search terms as they still are not generating Featured Snippets (yet) and still have a decent organic click through rates.

Thanks for listening, and come back tomorrow for another SEO tip.