Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Editor’s note: This post was originally published in January 2019, but has been updated in January 2021 with the latest comparison of Ahrefs, Moz […]
Top 11 Things I learned about SEO and business in 2018
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. I don’t know about you, but 2018 was quite a year. On both the work and home front, the pace was intense, sleep was […]
Video SEO: An Essential Guide
If you want to increase your video views AND brand exposure, this guide is for you. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. This guide will walk you through how to […]
How Online Formatting Impacts Readability and SEO
I have had a host of clients throughout my SEO career – .govs, medically-oriented associations and businesses, scientists, big brands, reporters, and nonprofits looking to boost their SEO. The one complaint I hear EVERY time I conduct an SEO copywriting training is their frustration with having to modify their writing style for online reading and […]
What does it take to get into Google news?
Editor’s note: This post was updated on February 2nd, 2020 to highlight this note from Google. “Publishers no longer need to submit their site to be eligible for the Google News app and website. Publishers are automatically considered for Top stories or the News tab of Search. They just need to produce high-quality content and […]
Getting a Google Knowledge Panel
Are you interested in getting a knowledge panel for your brand, but not sure where to get started? I’ve outlined the areas you’ll need to focus on below, but ultimately this is a feature that Google rewards to entities that it recognizes as a brand. Google will think of you as a brand if you […]
Time Saving Keyword Research Tools I’m using in 2018
Editor’s note: Post updated on March 24th, 2020. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. I’ve been digging deeper into keyword research for a few clients over the last month or […]
Nonprofit SEO Site Audit at the next DC Search Marketing Meetup
Are you a nonprofit wondering if SEO is for you? Or wondering how and if you can increase the amount of free Google traffic your website is getting? Then you should come out to our next DC/MD/VA Search Marketing Meetup on October 19th. At that Meetup, I will focus on giving back to a local nonprofit, the Nuclear […]
Why you can’t use Google Keyword Planner for SEO
I know. Everyone wants to use a keyword tool for free, but the Google Adwords Tool is SO unreliable you can’t use it for SEO anymore, and here’s why: It was never built for organic search, so it will limit the data you see. Some words/phrases will not show initially because the tool is for […]
Come join me and learn SEO
12/11/2017: Quick update: It was great to see everyone at the Meetup! You can find my slides in my free member library: https://wostrategies.com/library/. If you enjoyed the presentation or are excited to tackle SEO as your New Years Resolution, you can join my SEO Bootcamp Course at any time! I also mentioned the following resources in […]
Top 11 Ways to Learn SEO
Interested in learning SEO and want to know where to start online? Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. The online marketing industry writes copious posts about tactics, tools, and the […]
Searcher’s Intent Tutorial
Most of the content online related to searcher’s intent is catered to managers of e-commerce sites. But that’s not you. Maybe you’re a nonprofit, a government agency, an association or a news site. So, how do you structure your keyword research so that it’s keywords that make sense for you and your audience and keywords […]
