Curious as to how fast Google is now changing its algorithm per day?
Most SEOs mention that it’s almost 2 times a day, but that’s from 2012 data.
Recently, Google announced updated data related to how many changes they make to their algorithm as a part of their newly updated How Search Works website, which shows how many live experiments it runs and algorithm updates it launched in 2016.
So in 2016, Google conducted almost 30,000 experiments and launched 1,653 algorithm updates.
That’s over 1,600 Google algorithm updates in ONE YEAR.
Almost 5 changes PER DAY.
While some of the major algorithm updates like Hummingbird, Panda, and Penguin were announced to the SEO community, the most recent updates weren’t formally announced or verified.
Now if you’re curious if you’ve gotten hit by an algorithm update, you *can* view an entire list of the announced Google updates here on Search Engine Land, or by checking out Moz’s Google Algorithm Change History. I also highly recommend using the Panguin Tool if you’re using Google Analytics.
But that’s after the fact.
What if you want to stay ahead of the game?
How do you keep up with the five Google updates per day?
Since starting in SEO I’ve personally had a regular diet of at least 8 hours per week of reading to keep up with search updates.
But what if you don’t have the time?
If you’re an in-house marketer who is in charge of SEO (along with other marketing channels), it’s tough to find that kind of time.
How can you stay up to date?
Well if you have the budget, you can hire an SEO agency.
And what if you don’t have the budget?
You can hire an SEO Coach
An SEO Coach is someone who can help you regularly review your SEO strategy and keep the implementation momentum going while keeping an ear to the ground to stay on top of major Google algorithm updates.
Hiring a professional SEO Coach is often more affordable and flexible option for businesses that don’t have the budget for a full SEO engagement.
Interested in learning more about my SEO coaching services?
I’m happy to navigate these rapid-fire changes in search algorithms with you so you can ensure that you’re not caught by a loss of organic traffic.