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You are here: Home / Archives for Measurement

Google Search Console limitations and measurement issues

April 9, 2019 by Katherine Watier-Ong 6 Comments

Editor’s note: This post was updated on February 6, 2024, to add new data about keyword information missing from Google Search Console (GSC), how GSC measures impressions, and areas where Google Search Console (GSC) and Google Analytics differ in their reporting. Google Search Console data can be misleading. I want to walk through how Google’s […]

Filed Under: Measurement

Creating your first SEO dashboard

August 31, 2018 by Katherine Watier-Ong Leave a Comment

Dashboard graphs

Has your CEO ever wanted you to report on your online marketing progress, but you’re not sure how to present that data? Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Are you […]

Filed Under: Measurement

Setting website and SEO goals

July 16, 2018 by Katherine Watier-Ong Leave a Comment

Image of focusing on SEO goals

Here’s the real truth: It is tough to prove ROI or that your effort in SEO is working IF you haven’t documented what your overall goals are. Your goals will help everyone on your team be on the same page about what you’re doing and how ultimately it’s driving overall organization/business goals. It’s also important […]

Filed Under: Measurement

Are you tracking all of your Organic traffic in Google Analytics?

June 26, 2018 by Katherine Watier-Ong 8 Comments

I saw this great article on Moz about Direct traffic by Tom Bennett the other day and it prompted me to write this post, which includes a checklist you can use to ensure that you’re tracking all of your organic search traffic (and SEO work!) in Google Analytics. I also wanted to make sure that my […]

Filed Under: Measurement

Tracking your Featured Snippet Visibility

December 14, 2017 by Katherine Watier-Ong 1 Comment

Google Featured Snippet

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. So you’ve decided that you want to start working on getting a Google featured snippet for your client or site as they are ranking […]

Filed Under: Measurement

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