Editor’s note: [Update 2] This post was updated on July 6th, 2021 to add the latest update on the algorithm for counting image impressions in Search results and Web Story in Discover. [Update 1] This post was updated on January 22nd, 2020 to remove a mention of Google Discover data, as it’s now available in […]
Creating your first SEO dashboard
Has your CEO ever wanted you to report on your online marketing progress, but you’re not sure how to present that data? Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Are you […]
Setting website and SEO goals
Here’s the real truth: It is tough to prove ROI or that your effort in SEO is working IF you haven’t documented what your overall goals are. Your goals will help everyone on your team be on the same page about what you’re doing and how ultimately it’s driving overall organization/business goals. It’s also important […]
Are you tracking all of your Organic traffic in Google Analytics?
I saw this great article on Moz about Direct traffic by Tom Bennett the other day and it prompted me to write this post, which includes a checklist you can use to ensure that you’re tracking all of your organic search traffic (and SEO work!) in Google Analytics. I also wanted to make sure that my […]
Tracking your Featured Snippet Visibility
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. So you’ve decided that you want to start working on getting a Google featured snippet for your client or site as they are ranking […]