Google Search Console Data can be misleading I’d actually like to walk through the ways in which the data Google gives you is misleading and why I recommend that my clients use ranking data from a SEO software platform like Ahrefs, SEMRush, or GetStat instead for their SEO measurement and planning. One caveat before we […]
Creating your first SEO dashboard
Has your CEO ever wanted you to report on your online marketing progress, but you’re not sure how to present that data? Are you wondering how to create a dashboard that will be used to move your digital marketing program forward? I can help because I’ve been there. I once had to report SEO progress […]
Setting website and SEO goals
Here’s the real truth: It is tough to prove ROI or that your effort in SEO is working IF you haven’t documented what your overall goals are. Your goals will help everyone on your team be on the same page about what you’re doing and how ultimately it’s driving overall organization/business goals. It’s also important […]
Are you tracking all of your Organic traffic in Google Analytics?
I saw this great article on Moz about Direct traffic by Tom Bennett the other day and it prompted me to write this post, which includes a checklist you can use to ensure that you’re tracking all of your organic search traffic (and SEO work!) in Google Analytics. I also wanted to make sure that my […]
Tracking your Featured Snippet Visibility
So you’ve decided that you want to start working on getting a Google featured snippet for your client or site as they are ranking in the top 4 for a particular keyword, and you think that they are well positioned to earn those rankings. How do you actually track and report on that work? It […]